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Health Services Strategic Marketing Wk 6 Discussion 1

Please respond to the following: “Diffusion of Innovation”

  • Per the text, health care consumers vary in their willingness to adopt new product offerings, with some being quicker to adopt than others. Suggest the key reasons why you believe these variances exist. Provide a rationale with at least (1) example of a situation or scenario that would support your response.
  • Assess the importance of Everett Rogers’ Diffusion of Innovation Model as a tool for understanding the product adoption tendencies of health care consumer. Provide at least two (2) specific examples of Everett Rogers’ Diffusion of Innovation Model being used in a health care organization with which you are familiar.

****This is a discussion, NOT a paper. Need 2 strong paragraphs and references.****

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