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Assignment


Demand and the demand curve reflect the quantity demanded of a good or service that will be purchased at different price points when all other factors are held constant (Lee, 2015). This is an important concept for managers to master, since it may significantly influence financial and operational decision-making. For example, when performing a capital budgeting analysis, we attempt to forecast consumer demand in the event a project is accepted for funding. We can use demand theory to anticipate the effect of policy changes, such as the passage of the Patient Protection and Affordable Care Act of 2010, HIGHTECH act of 2009, and other state level policies and laws. As important as understanding demand is the need for healthcare managers and leaders to understand the practical applications associated with elasticity and how they are used to describe economic data; prepare forecasts, determine if certain services are substitutes or complements for other services, and figure out just how sensitive consumers are when it comes to quantity demanded based on price and income.

In order to support your understanding of costs and the approaches being employed to bend the cost curve, you will be expected to complete the following end-of-chapter problems and mini-case:

Chapter 7: 7.3, 7.11 (graph to be prepared using Excel), and 7.12 (pp. 122-123; Lee textbook); Case 7.1, MinuteClinic (p.117, Lee textbook)
Chapter 8: 8.5, 8.6, 8.13, 8.14, and 8.15 (pp. 135-137; Lee textbook)

Unit Learning Outcomes

ULO 1. Evaluate the importance of demand in management decision-making. (CLO 1, 6, and 7)
ULO 2. Apply demand theory to anticipate the effect of a policy change. (CLO 1, 3, 6, and 7)
ULO 3. Use cross-price elasticity to determine if a product or service is a substitute or complement for another product or service. (CLO 6 and 7)

Directions

The students are expected to carefully read the assignment instructions, then thoroughly and explicitly address each question. Microsoft Excel will be used to perform the mathematical computations and graphs; however, the problems and their corresponding responses should be written up in a Microsoft Word document. Your responses to the assigned mini-case study should also be included in the same document. IMPORTANT: Make certain that there is a detailed description of how the calculations were performed. You will also need to include an interpretation of the results. While there is no minimum number of references that need to be utilized to support the completion of this assignment, it is generally understood that outside sources, including the text, will be necessary to complete the problems. The document must adhere to the APA writing style in terms of using in-text citations and the listing of sources on the references page. The Microsoft Word document and Excel spreadsheet are to be uploaded under the correct unit assignment pag

https://bookshelf.vitalsource.com/books/9781118418…

copy the URL and user name is mendozamariana79@gmail.com Password Briana!98

you will need the book for questions here is how to get access please let me know if you need anything else

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Assignment Content


  1. Purpose of Assignment: This assignment is designed to help students understand the interrelationships between brand strategy and the communication message to the target audience. It is a continuation of the marketing plan.

Develop a minimum 700-word branding strategy and marketing communication plan in Microsoft® Word. This document should address at least 5 elements of the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies (modified below) sections of the marketing plan (from the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies lists below). The five elements you select should only come from the options provided below. You must include a measurement of customer loyalty and retention in your strategy document. You may include more than the minimum to provide clarity and coherence to your document.

The Brand Strategy and Marketing Communication Plan should be about the Company CISCO and the CISCO ISR 4331 Router which is the product.

  • Situational Analysis:
  • Vision , Mission, Strategic objectives, Values
  • Strengths/Weaknesses
  • Competitor’s Strengths/Weaknesses
  • Market Segments
  • Product, Place/Distribution, Promotion, and Price Strategies:
  • Creating a Brand Image
  • Maintaining Brand Image
  • Branding Concerns
  • Promotion/Integrated Marketing Communication
  • Advertising Strategy/Objectives
  • Push and Pull
  • Media Strategy
  • Advertising Execution
  • Public Relations/Strategies

Note: Charts/graphs/tables do not count toward the word count.

The plan will be a continuation of your global or multi-regional business you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6.

Format your assignment according to APA guidelines.

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Critically review the investment models postulated by Jorgenson (1963) (neoclassical), Tobin (1969) (Tobin’s q) and Kalecki (1971)-Keynes (1937) (Kalecki-Keynesian).

Review the recent empirical works and evaluate which model fits the data better.

FILLER TEXT

4 pages single spaced, APA format

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Please answer all the discussion questions in at least 75 words.

1.A report is a systematic, well organised document which defines and analyses a subject or problem, and which may include:

  • the record of a sequence of events
  • interpretation of the significance of these events or facts
  • evaluation of the facts or results of research presented
  • discussion of the outcomes of a decision or course of action
  • conclusions
  • recommendations

Reports must always be:

  • accurate
  • concise
  • clear
  • well structured

Based on what we learned above, locate a copy or link to a report (link, video, word file, or picture) and post it here. How the report you shared reflect the items above. Also, discuss any weakness you see within the report.

2.Please respond to ONE of the following:

Question A

Is it easier to criticize a speaker’s delivery than his or her message content? Please explain your response. What are some ways a speaker might minimize audience criticism?

Question B

Conduct an Internet search to locate a PowerPoint presentation. Please offer an analysis of its strengths and weaknesses. Please provide the link to your chosen PowerPoint so that you peers are able to view it.

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In this assignment we will evaluate qualitative research methods in more depth. In the previous case assignment, you were expected to compare and contrast qualitative and quantitative methodologies, as well as mixed method. In this Case Assignment, you will evaluate in more detail the purpose, distinctive features, advantages, and disadvantages of two out of the four qualitative research methods in business research and sample populations described in the Module Overview.

Case Assignment

After reading the required background material and finding at least two other resources on your own, write a 5- to 7-page paper discussing the topic:

Qualitative Research Methods and Data Collection Techniques

In your paper, you should answer the following questions using your own evaluation and critical thinking.

  1. Explain the purpose, features, advantages, disadvantages, sample populations, and examples in business research of TWO of the four qualitative research methods used in business research.
  2. Explain TWO data collection techniques of your choice. Examples of data collection techniques or source of evidence are interviews, participant observation and fieldwork, direct observations, using documents or archival records.
  3. If you were to conduct research, which qualitative research method and which data collection technique would you prefer to use and why?

Background Information:

Trochim, W. M. (n.d.) The Research Methods Knowledge Base, 2nd Edition. Retrieved from http://www.socialresearchmethods.net/kb/qualdata.p…

Marshall, C., & Rossman, G. B. (2006). Designing Qualitative Research (4th ed.). Thousand Oaks, CA: Sage Publ.Chapter 4: Data Collection Methods. Available at https://www.sagepub.com/sites/default/files/upm-bi…

North Dakota Compass (n.d.) Data Collection Methods. Qualitative Data Collection Methods. Available at http://www.ndcompass.org/health/GFMCHC/Revised%20D…

Optional Reading

O’Brian, R. (1998).* An overview of the methodological approach of action research. Available at from http://www.web.net/~robrien/papers/arfinal.html

Trochim, W. (2006).* Qualitative measures. Research methods knowledge base. Available at from http://www.socialresearchmethods.net/kb/qual.php

*Resource is dated; however, it provides significant contribution to content discussion.

Varja, K., Talley, J., Meyers, J., Parris, L., & Cutts, H. (2010). High school students’ perceptions of motivations for cyberbullying: An exploratory study. The West

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Please answer the following prompts to receive full credit for this assignment. You must answer in complete sentences. Your assignment submission must be a total of at least 450 words. Please do this assignment in paragraph format. Your paragraphs do not have to be indented, but the flow of your response must make logical sense.

This assignment must meet ALL minimum requirements (including word count) and be completed by Thursday, September 5 at 11:59 p.m. CST. You may use information we have covered or read ahead in your textbook. You may also use outside sources, but you MUST include your sources’ URLs.

Sales Promotion Assignment

You have a budget of $20,000 to help your client spend over a month’s time to publicize some aspect of their business. You determine the retail business and its demographic target. Your job is to make the best use of your client’s money in a multi-media buy.

Research the media in the market of the business, to include radio & TV, cable, newspaper, magazine, billboards, and social media. Find out the cost of running ads with them.

Create a plan to use the $20K to contact the maximum number of potential customers based on the target demographics of the retain business and the local media.

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  • Review the article / video below, which sets the stage for your discussion response.
  • Based on the video, did the company presented in the video allow a breach of security based on the laws and ideas discussed in the text? Why or why not? What was done to help remedy the situation, and was it enough based on the legal standard? What legal steps should the company take (or should the company have taken) to avoid personal identity or information from being compromised? Be sure to support your response.

please no paper.

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Target Marketing Essay

Choose a business-to-consumer (B2C) or business-to-business (B2B) company that uses target marketing. Then, you will need to complete the following list:

  • Briefly introduce the company you have chosen.
  • Gather examples of its activities and products that support its business model. Remember to properly cite and reference the sources of information you find. You should have at least two references from business-related or news websites.
  • Explain each of the four bases for segmenting consumer markets or each of the five bases for segmenting business markets.
  • In the company you chose, describe which of these bases for segmenting markets is used, and describe how the selected segmenting options are achieved.
  • Examine how these factors influence the promotional strategies of your chosen company.

Your essay must be at least four pages in length and double-spaced, not counting the title and reference pages. All sources used must be referenced; paraphrased and quoted material must have accompanying citations. Use APA style guidelines for formatting.

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Read the case: Zara Excels in Marketing and Supply Chain Management, then answer the second question ONLY
2. From a VRIO standpoint, identify the features of Zara’s supply chain management that contribute to its performance.

250-300 words,single space

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Business Finance Assignment Collections – assignmentcollections.com

There are many examples of franchise systems. Most people think of fast-food franchises, such as McDonald’s and Burger King, but many franchises provide a variety of other goods and services including auto repair, tax advising, consulting, real estate, fitness, educational, and dental services.

Research a franchise opportunity from the labels listed above, you might consider opening in another country. Identify and describe the opportunity, including background on the country. Analyze the benefits and drawbacks of buying that franchise, and how this may be unique to this business segment. Review the services and support provided to the small business entrepreneur by the franchise. Discuss the drawbacks and advantages of owning a business in the country you select. Discuss how you would use the business valuation techniques mentioned in Chapter 7 of the textbook to determine a value for purchasing an existing franchise opportunity.

Your paper should be 3-5 pages in length and conform to the APA standards. Include at least 3 scholarly references in addition to the course textbook, which may include credible sources in print, or from the internet (.org and .com sites are not to be used, but books, journal articles, .edu and .gov sites may be considered as possible avenues for resource materials).

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