September 2023 Review perceptual mapping located on the Week 2 ERR page Review the example perceptual map in

2024 Perceptual Map Presentation Assignment Help

Review perceptual mapping located on the Week 2 ERR page Review the example perceptual map in 2023

Review “perceptual mapping” located on the Week 2 ERR page. Review the example perceptual map in Exhibit 4-14 in Ch. 4 of Basic Marketing . Select an industry with many competitors. Select two key variables that segment the competition. Complete a perceptual map that includes a minimum of 10 competitors from that same industry. Explain why you placed each competitor on its particular spot on the map. Create a 10- to 15-slide Microsoft ® PowerPoint ® presentation with your map and competitor explanations. Include a summary slide at the beginning of your presentation.

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