September 2023 Question Question 1 Not yet answered Points out of 3 Flag question Question

2024 Modern Marketing Has Its Roots In All BUT Which Of The Following? Assignment Help

Question Question 1 Not yet answered Points out of 3 Flag question Question 2023

Question Question 1 Not yet answered Points out of 3 Flag question Question text Modern marketing has its roots in all BUT which of the following? Select one: A . statistics B . psychology C . anthropology D . sociology E . economics Question 2 Not yet answered Points out of 3 Flag question Question text The set of marketing variables a firm uses to achieve its desired sales performance is called the ________ . Select one: A . marketing mix B . promotion mix C . product mix D . facilitating function E . CRM Question 3 Not yet answered Points out of 3 Flag question Question text A(n) ________ is created when a customer and business have ongoing interactions through the sales of a product or service . Select one: A . marketing concept B . utility C . exchange function D . customer relationship E . facilitating function Question 4 Not yet answered Points out of 3 Flag question Question text A company’s process of creating value occurs ________ the selling process . Select one: A . only before and during B . before C . during D . after E . before, during, and after Question 5 Not yet answered Points out of 3 Flag question Question text Some fast-food restaurants offer tasty and convenient food that customers want at affordable prices, but in doing so they contribute to a national obesity epidemic and environmental problems . These fast-food restaurants overlook ________ . Select one: A . the production orientation B . the sales orientation C . social responsibility D . perceived needs E . the marketing concept Question 6 Not yet answered Points out of 3 Flag question Question text Which of the following marketing orientations focuses primarily on improving efficiencies? Select one: A . relationship orientation B . consumer orientation C . production orientation D . social responsibility orientation E . sales orientation Question 7 Not yet answered Points out of 3 Flag question Question text To be a part of a consumer market for a good or service, an individual must be a(n) ________ buyer of the good or service . Select one: A . actual or potential B . potential C . actual and repeat D . repeat E . actual Question 8 Not yet answered Points out of 3 Flag question Question text In the generally accepted stages of the business buying process, the step following the recognition of the organizational problem or need is the ________ . Select one: A . acquisition and analysis of proposals B . description of the characteristics of the item and quantity needed C . search for and qualification of potential sources D . performance feedback and evaluation E . determination of the characteristics of the item and quantity needed Question 9 Not yet answered Points out of 3 Flag question Question text A supplier with which of the following is able to exert the most power over a company? Select one: A . low prices B . many customers C . many competitors D . high prices E . few or no competitors Question 10 Not yet answered Points out of 3 Flag question Question text ________ are characteristics of human population that are used to identify markets . Select one: A . Demands B . Social movements C . Needs D . The Four Ps E . Demographics Question 11 Not yet answered Points out of 3 Flag question Question text The ________ environment includes factors that relate to the nature, quantity, and potential actions of a company’s competitors . Select one: A . cultural B . political C . competitive D . economic E . legal Question 12 Not yet answered Points out of 3 Flag question Question text By definition, the ________ environment focuses on scientific activities and innovations . Select one: A . competitive B . political C . technological D . cultural E . legal Question 13 Not yet answered Points out of 3 Flag question Question text Of the following, it is MOST important for a business objective to be ________ . Select one: A . motivational B . broad C . specific D . flexible E . aspirational Question 14 Not yet answered Points out of 3 Flag question Question text Which of the following strategies would a company be MOST likely to follow for a product classified as a dog in the BCG matrix? Select one: A . severing the product’s connection to a product in the star or question mark sector B . making a significant financial investment to take advantage of the market’s potential C . launching a national marketing campaign to support brand awareness D . reducing financial support of the product E . using revenue generated by the product to support question marks Question 15 Not yet answered Points out of 3 Flag question Question text Which of the following most accurately identifies a difference between a weakness and a threat in SWOT analysis? Select one: A . A company is more able to change a threat than a weakness . B . A company can more easily identify threats than weaknesses . C . A company can be more negatively affected by a threat than by a weakness . D . A company can be more negatively affected by a weakness than by a threat . E . A company is more able to change a weakness than a threat . Question 16 Not yet answered Points out of 3 Flag question Question text Decisions concerning the selection of a target market and the creation of a marketing mix are made primarily as part of the ________ component of the marketing planning process . Select one: A . marketing objectives B . resource allocation C . marketing strategies D . market monitoring E . marketing audit Question 17 Not yet answered Points out of 3 Flag question Question text When the makers of a line of ballpoint pens state they are in the communication equipment business, they are defining their mission too ________ . Select one: A . specifically B . realistically C . broadly D . narrowly E . futuristically Question 18 Not yet answered Points out of 3 Flag question Question text Harris, the marketing manager at a small sports retail chain, has conducted a marketing analysis . He has investigated the company’s internal resources and characteristics, as well as factors and trends in the competitive sports retail chain market . Which of the following has Harris completed? Select one: A . a marketing mix B . a portfolio analysis C . a balanced scorecard D . a SWOT analysis E . a marketing plan Question 19 Not yet answered Points out of 3 Flag question Question text Which of the following measures the impact of specific marketing activities on business performance? Select one: A . ROMI B . a marketing audit C . the BCG matrix D . an executive summary E . SWOT analysis Question 20 Not yet answered Points out of 3 Flag question Question text Think Ink is a growing company that sells a variety of inks for home and business printers . Management at Think Ink has decided to open a sales branch overseas to handle sales and distribution abroad . Think Ink is engaging in ________ . Select one: A . licensing B . joint ownership C . indirect exporting D . management contracting E . direct exporting Question 21 Not yet answered Points out of 3 Flag question Question text ________ is the outcome of cultures intermingling, sharing experiences, news, and commerce . Select one: A . Green marketing B . Social marketing C . Ethical marketing D . Globalization E . Sustainability Question 22 Not yet answered Points out of 3 Flag question Question text Through ________, a local firm purchases the right to use a company’s processes and brands in a service business . Select one: A . franchising B . contract manufacturing C . indirect exporting D . direct investment E . joint ownership Question 23 Not yet answered Points out of 3 Flag question Question text The method of entering a foreign market that presents the least amount of risk for a company is ________ . Select one: A . joint venturing B . direct investment C . contract manufacturing D . joint ownership E . exporting Question 24 Not yet answered Points out of 3 Flag question Question text Refer to the passage below to answer the following questions . Selman & Saks, a maker of men’s and women’s razors and electric hair trimmers, had little reason to become involved in the global arena . But after acquiring Wellman Enterprises, whose largest division engages in a licensing agreement with a German firm to produce women’s hosiery, managers at Selman & Saks wondered just whether a company-wide global focus would be more profitable after all . Managers at Selman & Saks studied Wellman’s licensing agreement in great detail . Though seeing first-hand the benefits Wellman found with the licensing agreement, managers decided that Selman & Saks would target the French market merely via exporting . With the assistance of a domestic export department, the Selman & Saks razors and hair trimmers entered France . For six months, sales were mediocre . But after that, sales suffered . Opinions varied among numerous managers as to the cause of the failure . “Who knows better the local market than people who live there?” was a comment heard throughout Selman & Saks . “Maybe we needed an alliance with a French firm, or a licensing agreement, before racing to get there . ” If Selman & Saks allowed a French company to produce and market razors and trimmers carrying the company’s brand in exchange for a royalty, Selman & Saks would be using which market entry strategy? Select one: A . franchising B . licensing C . contract manufacturing D . exporting E . joint ownership Question 25 Not yet answered Points out of 3 Flag question Question text The “triple bottom line” refers to a company’s ________, ________, and ________ . Select one: A . economic performance; sustainability; environmental impacts B . economic performance; environmental impacts; social impacts C . ethics; society; culture D . global performance; national performance; regional performance E . economic performance; cultural impacts; social impacts Question 26 Not yet answered Points out of 3 Flag question Question text A company could increase the perceived benefits of a product by ________ . Select one: A . adding a desirable new feature to the product without increasing the purchase price B . reducing the purchase price C . adding maintenance costs associated with owning the product D . removing the warranty offered with the product E . reducing the operating costs associated with the product Question 27 Not yet answered Points out of 3 Flag question Question text According to the time value of money, which of the following is true? Select one: A . Revenue collected by a company now is worth less than the same amount of revenue collected in the future . B . Small discounts offered for cash payment will result in less total revenue . C . Revenue collected by a company now is worth the same amount as revenue collected in the future . D . Revenue collected by a company now is worth more than the same amount of revenue collected in the future . E . Small discounts offered for up-front payment will result in less total revenue . Question 28 Not yet answered Points out of 3 Flag question Question text ________ is defined as the activities used to establish, develop, and maintain customer sales . Select one: A . Customer relationship management B . Customer retention C . Customer differentiation D . Customer satisfaction E . Data mining Question 29 Not yet answered Points out of 3 Flag question Question text Relationship marketing is also known as ________ . Select one: A . mass marketing B . viral advertising C . word-of-mouth advertising D . one-to-one marketing E . niche marketing Question 30 Not yet answered Points out of 3 Flag question Question text Refer to the scenario below to answer the following questions . Carol Veldt, owner of Seagull Terrace, watched her investment grow from a small, seaside motel to a thriving year-round resort in just a few years . Atop a bluff overlooking the Maine coast, Seagull Terrace had attracted thousands of visits during the summer months, but then faced a tremendous downturn in business during the winter months . “But, given the industry in the nearby towns, very little year-round competition, and our close proximity to Portland,” Carol added, “I couldn’t understand why seasonality had to hit Seagull Terrace so hard!” So Carol spent her first winter devising a new marketing plan . She put together a promotional package designed to attract business travelers year-round . Carol’s plan involved a seasonal promotional gimmick to be implemented from early winter to late spring-that would attract the same numbers as the large summer crowd . Her idea worked! During her second winter, Carol greeted numerous business travelers-both satisfied repeat guests as well as new guests who had been snagged by her promotional appeals . “We still have a long way to go,” Carol admitted . “Our delicatessen offers delicious entrees, but we’d like to expand that . We provide health club privileges off-site, but we’d like to eventually provide our own . These are goals I hope to achieve in a few years . Our first project, however, included a renovation of our guest rooms and I’m quite proud of the results . ” Carol then added, “Actually there are so many possibilities! With an indoor pool area, I will eventually offer weekend get-aways throughout winter . ” By offering a discount to visitors from early winter to late spring, Carol changed the ________ of a stay at Seagull Terrace . Select one: A . perceived benefits B . perceived costs C . secondary costs D . retail value E . actual benefits Question 31 Not yet answered Points out of 3 Flag question Question text After calculating the CLV of its customers, American Auto Supplies identified its most profitable customers and also found that a significant percentage of its customers are unprofitable . Which of the following actions would American Auto Supplies most likely take based on these findings? Select one: A . offer the highest level of customer service to its unprofitable customers B . encourage unprofitable customers to become product champions C . provide slightly lower levels of customer service to its most profitable customers D . fire its unprofitable customers E . discontinue discounts for all but its most profitable customers Question 32 Not yet answered Points out of 3 Flag question Question text ________ are people within a group who exert the greatest influence on the attitudes and behaviors of members of the group . Select one: A . Word-of-mouth marketers B . Reinforcers C . Social networkers D . Motivators E . Opinion leaders Question 33 Not yet answered Points out of 3 Flag question Question text A(n) ________ is a sense of truth that a person has about something . Select one: A . attitude B . perception C . belief D . norm E . motive Question 34 Not yet answered Points out of 3 Flag question Question text Which of the following would NOT be considered a situational influence on consumer decision making? Select one: A . time B . the purchase environment C . lifestyle D . the digital environment E . context Question 35 Not yet answered Points out of 3 Flag question Question text A buyer’s decisions are influenced by ________ such as culture, subculture, groups, gender roles, and family . Select one: A . personal characteristics B . perceptions C . social factors D . situational factors E . psychological factors Question 36 Not yet answered Points out of 3 Flag question Question text A ________ is a set of conditions that creates a drive to fulfill a need or want . Select one: A . motivation B . perception C . stimulus D . norm E . belief Question 37 Not yet answered Points out of 3 Flag question Question text After the purchase of a product, consumers will be either satisfied or dissatisfied and engage in ________ . Select one: A . information searches B . problem recognition C . evaluation of alternatives D . postpurchase evaluation E . product expectations Question 38 Not yet answered Points out of 3 Flag question Question text ________ involves the systematic tracking of competitive actions and plans . Select one: A . Competitive intelligence B . Customer intelligence C . Marketing information D . Marketing data E . Sales management Question 39 Not yet answered Points out of 3 Flag question Question text Qualitative research is best suited for gathering ________ information . Select one: A . descriptive B . exploratory C . quantitative D . explanatory E . causal Question 40 Not yet answered Points out of 3 Flag question Question text The two main types of samples used by researchers are ________ . Select one: A . probability and nonprobability B . pure and applied C . reliable and nonreliable D . census and non-census E . valid and invalid Question 41 Not yet answered Points out of 3 Flag question Question text ________ research is a marketing research design used to generate ideas in a new area of inquiry . Select one: A . Syndicated B . Exploratory C . Descriptive D . Explanatory E . Experimental Question 42 Not yet answered Points out of 3 Flag question Question text You want to observe how often consumers listen to music throughout their day and what different audio devices they use . You are also interested in how consumers store and access their own music collections . You should conduct ________ research . Select one: A . exploratory B . experimental C . survey D . secondary E . causal Question 43 Not yet answered Points out of 3 Flag question Question text What is the first step in the marketing research process? Select one: A . hiring an outside research specialist B . developing a marketing information system C . designing the research D . defining the problem E . conducting the research Question 44 Not yet answered Points out of 3 Flag question Question text ________ is information collected on a regular basis using standardized procedures and sold to multiple customers from a related industry . Select one: A . Experimental data B . Sampled data C . Primary data D . Pure research E . Syndicated research Question 45 Not yet answered Points out of 3 Flag question Question text Brand ________ is the power of a brand, through creation of a distinct image, to influence customer behavior . Select one: A . attitude B . positioning C . equity D . knowledge E . valuation Question 46 Not yet answered Points out of 3 Flag question Question text Whenever a company introduces a new product in a portfolio, there is a risk of ________, which occurs when sales of an existing brand decline as the firm’s current customers switch to the new product . Select one: A . disintermediation B . counterfeiting C . bundling D . brand inequity E . cannibalization Question 47 Not yet answered Points out of 3 Flag question Question text A manager of a Holiday Inn said, “We have power and value in the market and people are willing to pay for it . ” This manager is referring to ________ . Select one: A . brand equity B . brand alliances C . line extensions D . brand protection E . brand extensions Question 48 Not yet answered Points out of 3 Flag question Question text A company that wants to keep its customers from switching brands would be most likely to select a ________ strategy . Select one: A . licensing B . line extension C . co-branding D . brand extension E . multibranding Question 49 Not yet answered Points out of 3 Flag question Question text Customer loyalty, commitment, and equity are all factors that can build ________ . Select one: A . brand positioning B . brand knowledge C . brand personality D . brand equity E . brand alliances Question 50 Not yet answered Points out of 3 Flag question Question text Private label brands have almost completely replaced ________ . Select one: A . approach products B . specialty products C . national brands D . generic products E . avoidance products

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