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Questions:

1. For what reasons do you think the new Popeye’s fried chicken sandwich is so popular?

2. Why are chicken sandwiches such an essential menu item for fast-food restaurants today?

3. What are the primary sources of differentiation that the competing fast-food chains are trying to establish in their effort to win customers?

4. What marketing communication strategies (e.g., social media) do fast-food chains use to attract customers?

5. What is a franchise? How might fast-food chains that are franchises operate differently than corporate-owned chains?

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Popeyes Launches Chicken Sandwich Arms Race: ‘JFK Called for A Man on the Moon’FILLER TEXT

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