case study 3 bbva seamlessly monitors and improves its online reputation
Read the End of Chapter 7 Application Case titled, “BBVA Seamlessly Monitors and Improves its Online Reputation,†located in the textbook.
Write a four to five (4-5) page paper in which you:
- Examine the business drivers for monitoring and improving BBVA’s online reputation.
- Explain how BBVA implemented their text mining solution.
- Explain the challenges BBVA encountered and how they overcame them using text mining and social media analysis.
- Recommend other areas, in your opinion, where BBVA could use text mining and explain your reasons.
- Use at least three quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources.
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