Clorox use of digital media – assignmentcollections.com
Business Finance Assignment Collections – assignmentcollections.com
800 word essay on Clorox Company use of digital media:
SECTION 2: DIGITAL AND SOCIAL MEDIA USE
How does the company use Digital and Social Media to communicate with their customers?
Item 1: List all of the digital and social media platforms the company uses to communicate with customers (including websites, YouTube, e-books, e-mail and various forms of social media such as Facebook, Twitter, Pinterest, Snapchat, Instagram, and blogs).
Item 2: Describe how the company uses each digital and social media listed in Item 1 above to achieve their goals or mission.
Section 2 Source: Include at least one source for Section 2. Include this source as an in-paper citation and on your References page.
SECTION 3: ANALYSIS
Provide an example of how the company uses digital and or social media to accomplish an objective (e.g. to address a serious public relations issue, promote a cause, market a product, achieve strategic advantage by using Big Data, or promote an event).
Item 1: Describe the situation or example in detail.
Item 2: How successful was the company in accomplishing the objective? Support your answer.
Item 3: List one thing the company could have done better to accomplish their objective.
Item 4: If you decide to discuss the company’s use of Big Data to achieve strategic advantage, does their use of Big Data concern you as a potential customer? Why or why not?
3. Include one Image
Include at least one table, graph, or image of an appropriate size that is relevant and supports the information provided in your paper. Feel free to create the image if you like.
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