Introduction to Small Business Administration: Capstone Project

Capstone Project Overview

You have spent several months looking for work, landing a few interviews, but something does not seem

right. After much soul searching, you have realized that you are an entrepreneur at heart and want to

open up your own business. You know it will not be easy, but it’s something you need to do.

Your Capstone Project will consist of 5 parts and will focus on the many decisions you are going to make

prior to opening your business. The end product of your work will be a phenomenal sales presentation

that you can share with potential investors. Remember – all 5 parts of the Capstone Project are related

to each part building on the next part.

Capstone Project Part 1

:

Select a product or service for your business. Perhaps something that your native country has that

would be great for Americans to be introduced to. It can be an existing product or service, or you can

create your own. Be creative.

Create a synopsis of your business which needs to include:

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The name of your business

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Products and/or services that will be offered

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Any experience that you might have that makes you suited to pursue this venture

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Your preferred location for your business

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Your target market

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Why you think this product/service will be successful

Your synopsis should be a minimum of 250 word

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