critical analysis exercises 2
Critical Analysis Exercises
(
the first
2 @ 7.5
% each
; the third one is 15%
)
:
You are
responsible for submitting
three
individual
critical analyses of a problem or opportunity
described in an artic
le or case listed in the syllabus
(also on CANVAS)
.
Critical analyses must be a
maximum
of three pages long
; only the first three pages will be
read
and evaluated. Y
ou must first identify a
problem or opportunity and discuss a viable
,
themed
integrated
o
perations
(how do you
DO
this?)
solution ba
sed on your analysis of the firm’s
circumstances
.
The general structure of papers involves
a well
–
reasoned emphasis
involving the
following
elements
. Depending on
your
theme, your emphasis may shift among them.
1.
C
oncisely
describe the
case
–
specific
business situation, including the
relevant
macro
–
environmental, landscape and micro
–
environmental conditions facing the organization.
2.
Develop
your
problem
/
theme statement
:
State
the opportunity or
threat facing the
orga
nization. T
his
theme statement
goes in paragraph #1 or #2 as
a clear, concise phrase
.
3.
If, and only if,
realisti
c alternative approaches
exist
, present each alternative in sufficient
detail to give the reader an idea of why it may be beneficial as opposed
to another course.
Do not discuss meaningless or unrealistic alternatives
:
doing that
hurt
s
your grade a lot.
4.
Explain
your specific, well
–
integrated reasons for any recomme
n
de
d
a
c
tions
. This should
include
relevant
value enhancing information (financials;
profit
–
loss; brand value, etc.).
Useful data, methods and
/or
expert opin
ion, well assessed, are expected
.
5.
Since this is an
integrative applications
course,
your paper’s
focus is
always
on:
1)
specifically how will you
do
this and
2) how does your recomme
nded action
aff
ect
various important operational
areas of the business’ performance
(in other words,
integra
te the implications
of your actions
across various
business
operations areas
like
finance, marketing, risk, etc.).
You are strongly encouraged
to
do external research
on the industry and
compan
y
for your paper.
Don’t expect above a “C
†for papers that use only the case itself without external, professional
quality research
to add
further
value
.
In
–
text source citations
that include author, year
and page
(if possible)
and a comprehensive bibliography
are
required
. Example:
(Smith 2019, 27).
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