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Go to page 98 of your recommended textbook and familiarize yourself with the CASE STUDY 4-2 tagged Social Networking: How Does IBM Do It? You can thereafter discuss and give answers to the following questions based on the case study:

1. How might My developerWorks leverage changes in the way people work?

2. Why do you think Alice Chou carefully monitors the My developerWorks site? What would be an example of an insight she would gain from the data she’s collecting?

3. Why do you think Alice Chou thinks a rewards program is necessary for My developerWorks because so many profiles have already been developed. Do you agree that a reward would be necessary?

Please ensure that paper is free from grammatical errors, conjugation, and spellings.

Once you submit this, i will send you posts of 2 classmate and you will have to provide meaningful comments/reply to those posts, each minimum 150 words.

Reference: Pearlson, K., Saunders, C., Galletta, D. Managing and Using Information Systems: A Strategic Approach, 6th Edition. Burlington, MA. Wiley, 2016

ISBN: 978-1-119-24807-1 (EVALC) – I will share this PDF book

Minimum 500 words for this assignment in APA style. In text citations must have page numbers. Use other references as well along with recommended reference.

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