1. Describe standardization, format wars, and how standardization can lead to a format war.
  2. Once standardization occurs, how does the industry benefit?
  3. During a format war, describe how competition occurs and how a price war can take shape.
  4. Define first and second movers. How do these two entities interact within and industry, and who learns what as the industry takes shape
  5. Why do companies go global? Once a company has decided to go global what entry modes could the company leverage to break in to the global market?
  6. What additional benefits from economies of scale does a company receive from going global?
  7. Describe the main strategies available to an organization going global. Describe why each strategy may be chosen.
  8. What are the advantages and disadvantages of the different entry modes a company can use to break in to the global market?
  1. Who makes strategies at the corporate level, and how is this strategy made? How would an organization with a multi-business model form their strategies? What would they target?
  2. Why would a company leverage horizontal integration as a strategy? What are the advantages and disadvantages?
  3. Why would a company leverage vertical integration as a strategy? What are the advantages and disadvantages?
  4. What is strategic outsourcing? Describe why a company would explore this as an alternative to vertical integration, as well as any potential advantages.

  1. Why do companies diversify? When do companies consider diversification?
  2. Describe related and unrelated diversification, and why a company would choose one diversification method or the other.
  3. Describe what can cause diversification to fail.
  4. When seeking to enter a new industry, describe the advantages and disadvantages a company may face when exploring acquisition to enter the new industry.
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