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  1. Resources:
    The Analytic Hospitality Executive, Ch. 7
    Sales and Marketing Plan Grading Guide

    Read the Case Study: Meetings and Events Revenue Management, Kate Keisling, Ideas -A SAS Company in
    The Analytic Hospitality Executive, Ch. 7 (page 215)
    .You are the Sales Director at a 1,000-room hotel in Denver, Colorado.

    Write a 700- to 800-word sales and marketing plan to maximize profits for a three-day conference with 800 attendees.

    • Describe how the sales team works with other departments in the hotel to plan the event
    • Define the metrics that are important to the sales team
    • Define the metrics that are important to the marketing team
    • Develop a sales and marketing budget for the event that includes revenue streams and costs

    Submit your plan.

    Resources:

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