marketing class 5
write 1200 words minimum for numbers 1-4 and 3 scholarly sources.
Describe the phases of the consumer purchase process. Which of these phases requires more marketing effort and resources? Why?
Read the HONDA’S ASIMO Case Study at the end of Chapter 1. Discuss at least 4 specific consumer demographic and lifestyle characteristics that should be targeted for the sale of a household robot like ASIMO. Explain why you believe these target markets are most appropriate.
3. Discuss how marketers can use involvement to construct advertising campaigns. Provide the details of a time when you purchased something based on the concept of inertia and something you purchased based on the concept of passion.
4. Read the HAS THE DEATH OF THE WATCH BEEN GREATLY EXAGGERATED? APPLE GETS INTO THE GAME Case Study at the end of Chapter 5. Discuss 3 different motivational theories that might apply to people who purchase Apple Watches explaining why each one might be appropriate. Are there different motivations at the low versus high (luxury version) price point? Discuss.
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