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After reading the required background material and finding at least two other resources on your own, write a 5- to 7-page paper discussing the topic:

Qualitative vs. Quantitative Research

In your paper, you should answer the following questions using your own evaluation and critical thinking.

  1. Compare and contrast qualitative and quantitative research in business research.
  2. Discuss three examples of quantitative data sets used in business research.
  3. Evaluate three examples of quantitative data collection tools and data analysis tools used in business research.
  4. Evaluate three examples of qualitative data collection tools and data analysis tools used in business research.
  5. Explain the pros and cons of mixed methods.
  6. Discuss in more detail the characteristics of qualitative research.

Length: The written component of this assignment should be 5-7 pages long (double-spaced) without counting the cover page and reference page.

Background:

Creswell, J. W. (1999). Mixed-method research-chapter 18:Introduction and application. (pp. 455-472) Academic Press. doi:10.1016/B978-012174698-8/50045-X.

Principles of Sociological Inquiry: Qualitative and Quantitative Methods. (v.10). Chapter 5: 5.2 Qualitative or Quantitative? Some Specific Considerations. Available at https://saylordotorg.github.io/text_principles-of-…

Bhattacherjee, A. (2012). Introduction to Research, Social Science Research: Principles, Methods, and Practices (pp. 1-7). USF Tampa Bay Open Access Textbooks Collection. Book 3. http://scholarcommons.usf.edu/oa_textbooks/3.

Susan, A. M., Gibson, C. B., & Mohrman,Allan M., Jr. (2001). Doing research that is useful to practice: A model and empirical exploration. Academy of Management Journal, 44(2), 357-375. Retrieved from ProQuest.

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