porter 5 forces analysis 1

Porter 5 Forces Analysis

  • Objective: Learn and apply Porter 5 forces tool as a way to organize information on industry structure and gather insights about industry dynamics.
  • Pick the industry of a firm relevant to you; ideally the industry of your employer. My Industry is Beverage Industry such as (The Coca-Cola, PepsiCo, Inc, Nestlé S.A…. etc.).
    • (Note: Porter is a tool to analyze an industry, not a particular firm in that industry. So, if your employer is a hospital, analyze the healthcare industry, not the particular hospital you work for.)
  • Perform a Porter 5 forces analysis on selected firm.
  • See Porter article and text chap 4 (textbook name is below)
  • See examples provided on the attached file for your reference.
  • Submit a written analysis; approximately 2-3 single spaced pages. Bullet point and graphical formats encouraged.


Textbook:

Strategic Management: Planning for Domestic & Global Competition, 2015, by John A. Pearce, II, and Richard B. Robinson, Jr, Irwin/McGraw-Hill, 14th ed. ISBN 978007862510

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