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Read the Zara case, answer the questions at the end of the case.
CASE DISCUSSION QUESTIONS
1. Using the four Ps of marketing, explain what is behind Zara’s marketing.
2. From a VRIO standpoint, identify the features of Zara’s supply chain management that contribute to its performance.
3. Visit a Zara store in (or near) your city. Does it meet your expectations for a successful firm?