Samsung Target Audience – assignmentcollections.com

Business Finance Assignment Collections – assignmentcollections.com

The purpose of this assignment is to creatively illustrate traditional and new media options. An understanding of the target audience and effective communication for each is a desired outcome. It provides the Learning Team the opportunity to creatively illustrate traditional and new media options. An understanding of the target audience and effective communication for each is a desired outcome.

Assignment Steps

As a Learning Team choose a brand (different from the Week 3 Learning Team Assignment) and a related brand strategy.

Create a Microsoft® PowerPoint® presentation, Prezi, or Vimeo video, etc. which illustrates:

PRODUCT IS SAMSUNG

INTRO

1 – one traditional media option (print, TV, radio, billboard, etc.) and 3 SLIDES

2 – one new (social media) media option for your brand and brand strategy.

The presentation should be a minimum of 7-10 slides or, if Prezi or Vimeo video, an 8-minute minimum.

Note: Prezi presentations cannot be uploaded to the classroom. Please provide your instructor with the link to the presentation on the web. Prezi will provide you with a URL link to the presentation.

In a separate paper, Discuss in a minimum 700 words the differences between the traditional media option and the new media option in terms of audience, reach, channel and content.

A table of differences may be used to concisely illustrate the differences but you must include a discussion of insights/concerns/issues between the media options.

– assignmentcollections.com

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