Use the provided Word Document to answer the following Why did JetBlue – Get help from top-rated tutors 2024
Use the provided Word Document to answer the following Why did JetBlue – Get help from top-rated tutors 2024
JetBlue Case Study Reflection
Use the provided Word Document to answer the following:
- Why did JetBlue adopt SASB standards? (50 words)
- Are the issues identified by SASB indeed ‘material’? If no, why not? If yes, why not? (100 words)
- Do other airlines disclose ESG information? Why might this matter to JetBlue? (100 words)
- Using Hoffman’s steps to organizational change, diagnose JetBlue’s sustainability challenge and discuss how it went about unfreezing and creating movement. (250 words)
Readings:
– CASE: Serafeim, G., & Freiberg, D. (2018, Oct 9). JetBlue: Relevant Sustainability Leadership (A). Harvard Business School. (27 pages)
– Hoffman, A. (2008). Strategy Originates within the Organization. In Michael Russo (ed.) Environment Management: Readings and Cases. Thousand Oaks, CA: SAGE. (10 pages)
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