marketing201 and business 310

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Assignment Instructions

WEEK 8 FINAL SIMULATION ASSIGNMENT

Course/Learning Objective:

• Students will become familiar with business theories and approaches relating to various business environments (Domestic, Global, Technological, Political-Legal, Sociocultural, and Economic)
• Students will evaluate the business environments of a company identified as a worst company to learn why it is not successful.

Prompt

Using your selected “worst” company your Instructor approved from week 1 assignment and referencing the papers you developed for Weeks 2-7, integrate the company’s six environments by completing the following in a PowerPoint Presentation.

• Identify the company’s domestic environment and discuss how the government regulations affect its domestic environment it must operate in.
• Identify a global environment for the company and discuss how the government regulations affect its global environment it must operate in.
• Identify the hard and soft technology and interpret the characteristics the company should have/use to be successful in its domestic and global environment.
• Identify the political-legal barriers for the company in both the domestic and global environments. Use business theory/theorists to illustrate how the company can operate successfully in its domestic and global environment.
• Identify, compare, and contrast socio-cultural factors of the domestic and global environments of the company.
• Compare and contrast two economic theories for both the domestic and global environments of the company.
• Note how these environments interrelate in their influence on this company’s business.

Instructions for presenting the above as your final simulation:

• Develop a PowerPoint presentation of your strategy of success for the company based on your evaluation of steps 1-7 above, by assessing what you have learned through your research and readings. Compare what the company has been doing as a “worst” company to what you recommend it should be doing. You cannot state that you would not change anything.
• Your presentation should be 12-14 slides to discuss your findings in response to the topics above.
• Be sure to include speaker’s notes with your slides OR create a an audio narrative with the PPT slides, OR a video of yourself giving the presentation of the slides. The PPT program has an audio add-in feature. Also, for video, you can do this using the Kaltura tool and your laptop or mobile device (on the toolbar between the movie clip and the insert table icons).
• You must incorporate critical thinking, and be organized, interesting, and complete.
• Research requirement: minimum 5 scholarly sources PLUS the text/readings and Geert Hofstede.(i.e. total of 7 sources +…. see Rubric)
• Submit Final Simulation Assignment by midnight, Day 7, week 8.

Grading Rubric
Review the grading rubric for this assignment before submitting your work.

ATTENTION STUDENTS!!