is mass marketing dead
Answer the questions below in 300 words and add citing if needed:
With marketers increasingly adopting more and more refined market segmentation schemes – fueled by the Internet and other customization efforts – some claim mass marketing is dead. Others counter there will always be room for large brands employing marketing programs to target the mass market.
Take a position: Mass marketing is dead versus mass marketing is still a viable way to build a profitable brand.
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Reply to the following 2 posts in 100 words; nothing fancy, just make sure there is some sort of interaction.
1) After review I have come to the conclusion that mass marketing is not dead, it is quite alive and continuing to work well, but is it enough? Mass marketing is a strategy that business’ send an appeal to attract and retain customers for a profit. By doing so, it reaches a broader audience, through radio stations, television, as well as newspapers. Although this may not work for all, since I would think it would determine what your message or product is, as well as how large the business is, like Apple. In using Apple as an example they simply state that “if you want to get the most out of your service offerings, you have to make it available to as many consumers as possible†(Kitonyi, 2016). Marketing continues to change at a rapid pace; it continues to reinvent itself, but regardless of that, as long as you have brands that have a mass appeal then this type of marketing will continue to exist.
2) No, mass marketing is not dead. People will always need/want the things that are mass marketed such as, laundry detergent, deodorant, and iPhones. Yes, I know there are many things that can be found through a google search that can be made to order, personalized, and shipped for free. When everyone has the world wide web and Amazon at their fingertips it’s easy to ignore mass marketing. I read an article that said that many organizations are operating within a dead paradigm (Lee, 2014), which I completely disagree with. There are things that people will always want due to the newest mass marketing ad that is seen on TV and the black Friday Walmart ads where kids say “I want that†at everything they see. I own an Alexa, thanks to mass marketing and the funny commercials that captured my attention. Alexa is just one of the items I have purchased due to a commercial or ad I have seen, I can’t put a number on how much food I’ve ran out and bought just minutes after watching a commercial. Mass marketing isn’t dead, it just appeals to a different people.
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