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compare and contrast brand strategies for at least two different markets. Potential markets include business markets, services branding, and technology markets
Requirements of submission:Analytical paper assignments should follow these formatting guidelines: double spacing, 12-point Times New Roman font, one-inch margins, and citations in APA format. Page length requirements: 2–3 pages.A minimum of threeresources should be used to support your ideas.
Instructor feedback: Students can find their feedback in the grade book as an attachment.
|
Critical Elements |
Exemplary |
Proficient |
Needs Improvement |
Not Evident |
Value |
|
Brand Strategies |
Provides an in-depth comparison/contrast of brand strategies used by multiple markets (23-25) |
Provides a mostly in-depth comparison/contrast of brand strategies used by multiple markets (20-22) |
Attempts to provide a comparison/contrast of brand strategies used by multiple markets (18-19) |
Does not compare/contrast brand strategies used by multiple markets (0-17) |
25 |
|
Analyzed Markets |
Analyzes brand strategies for three or more different markets (23-25) |
Analyzes brand strategies for two different markets (20-22) |
Analyzes brand strategies for fewer than two markets (18-19) |
Does not analyze brand strategies used by markets (0-17) |
25 |
|
Resources |
Incorporates more than three scholarly resources effectively that support ideas regarding brand strategies (23-25) |
Incorporates two to three scholarly resources effectively that support ideas brand strategies (20-22) |
Incorporatesfewer than two scholarly resources that somewhat support ideas regarding brand strategies (18-19) |
Does not incorporate resources that support ideas regarding brand strategies (0-17) |
25 |
|
Writing (Mechanics/Citations) |
No errors related to organization, grammar and style, and APA citations (23-25) |
Minor errors related to organization, grammar and style, and APA citations (20-22) |
Some errors related to organization, grammar and style, and APA citations (18-19) |
Major errors related to organization, grammar and style, and APA citations (0-17) |
25 |
|
Earned Total Comments: |
100% |
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