Part1: Please answer the question in a min of 250 words.
- Messaging is a primary function of marketing. Furthermore, creating effective advertising content and selecting the right advertising platforms is a key objective for getting the right message to the right target audience at the right time. Suggest two (2) additional challenges a global marketing team may experience when creating international advertising campaigns, coordinating media buys, hiring advertising agencies, and/or developing promotional budgets.
- Debate whether you believe it is important to use local people (expatriates) when expanding into new countries. Next, describe three (3) benefits of recruiting expatriates for an organization prior to expanding into a new country. Provide support for your responses.
Part 2: Please comment and give your opinion on the student post below. Please answer the the question in a min of 100 words. (Connie)
Creating international advertising campaigns, coordinating media buys, hiring advertising agencies; and/or developing promotional budgets requires time and skills. Worldwide marketing team must be aligned in order to tailor global communication strategies. One of the reasons for failure are when the process is not managed properly or the areas do not have the system capacity or expertise in location. There have been a number of businesses lacking communication with counterparts around the globe and have chose to work in silos. Bridging gaps and delivering worldwide learning is critical. Challenges: Customer Data: businesses in the world are centralizing user data, it is common to find that a country has it own data storage technology. There could be some differences in their law which might imply that information can not be shared. There would have to be worldwide apps implemented in specific markets.It also can be time-consuming to agree on a budget when dealing with worldwide advertising campaigns. It could be challenges when it comes to the business showing strong ROI evidence. The key is to show the historical expenses of each region’s campaigns when working against the price of a single estimate of execution with local authorities.
Part 3: Please answer the question in a min of 250 words.
Amazon is known for having a very efficient and effective supply chain that delivers their products right the first time. Suggest at least three (3) logistical challenges a domestic company must consider prior to pursuing a global trade strategy. Next, compare and contrast the different direct or indirect strategies an import or export organization can implement to make the supply chain process more efficient. Be sure to state which strategies you believe are most efficient. Justify your response.
Part 4: Please comment and give your opinion on the student post below. Please answer the the question in a min of 100 words. (Jasmine)
A domestic company must consider exchange rate fluctuations, security, and distance before pursuing a global trade strategy. Since the exchange rate can fluctuate, companies sometimes choose the fastest distribution method to secure the needed profit. If distribution is handled too quickly and not efficiently, it could result in delivery issues. Security is a challenge in a risky environment. It is a major concern in a country with lots of theft and war occurring. Distance is the most common challenge because the further the product must be shipped the cost increases. For example, when ordering something off Amazon, the shipping fee is higher for an item coming from overseas versus domestically. After those three challenges are addressed, the company can make an informed decision choosing the mode of transportation.