discussion post 667

Part1: Please answer the question in a min of 250 words.

• Watch the video titled, “From new technologies to trade opportunities”, (5 min 21 s) located below. You may also view the video at http://youtu.be/MoJp0rgREOY. As you have learned there are many strategies an organization can pursue to conduct business in other countries. Choose a product or service that you would like to sell globally and then describe the mode of entry you would select. Provide support for why you chose that specific mode of entry.
• Preparing an exit strategy is one of the most important sections of a business plan. If you oversaw this global expansion, state three (3) factors that would trigger your exit strategy. Next, determine how you would know if this was the right decision. Provide support for your responses.

Part 2: Please comment and give your opinion on the student post below. Please answer the the question in a min of 100 words. (Edwin)

The global food market has become competitive more than ever. However, we cannot deny the potential of high profitability in the industry. Food services, precisely fast food, are exponentially growing in popularity, and people are continuously eager to try new foods. Having a small, simple yet unique restaurant in the town, the prospect of expanding business overseas appears quite promising. Franchising is the most suitable mode of entry for the restaurant business. The strategy is built around initiating one franchise in a foreign country and then expanding reach by adding more franchises in nearby regions. Franchising will allow the service to gain leverage over local services of the area and has become one of the most popular ways for businesses to break into new markets.

Part 3: Please answer the question in a min of 250 words.

• Watch the video titled “How Can Corporate Brands Be Globally Relevant While Locally Applicable?” (4 min 32 s) located below. You may also view the video at http://youtu.be/6wDqOA1KIX0. Using the information from this video and any other resources from this course, speculate on how the criteria for developing a global brand strategy differ from that for a domestic marketing strategy. Provide support for your response.
• Describe how a global pricing strategy differs from a domestic price model. Next, predict what consequences may occur from setting your pricing too high or too low in the global marketplace. Justify your response.

Part 4: Please comment and give your opinion on the student post below. Please answer the the question in a min of 100 words. (Jasmine)

Since a global brand strategy is more complex than a domestic marketing strategy, there are some differences between the two. Brand equity and cultural differences are two major differences. Companies must have the ability to invoke some awareness in the customer’s mind not just domestically but internationally. It is the collection of liabilities and assets internationally attached to the brand name. Another difference between the strategies are the cultures. It is much easier for a company to develop a marketing strategy for one culture versus multiple. With a global brand strategy, the business must make sure that their brand name, slogan, symbol, etc. is acceptable in all cultures and doesn’t offend anyone.

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