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Problem 10-3A (Part Level Submission)

Problem 10-6A

Problem 10-7A (Part Level Submission)

You and your family have agreed on three specific goals for the social media activities you will plan and implement: (1) to increase exposure to the store and its products and services, (2) to provide content that customers value, and (3) to attract shoppers to the store. Based on these three goals, should you invest time and money in developing a social game, or not? Select the answer that explains your decision.

a. Yes, you want to invest time and money in a social game, because you want to create a sense of community among shoppers. As long as the social game carries your store’s name, and you promote it to shoppers, you will also be increasing exposure to the store and its products and services.

b. Yes, you want to invest time and money in a social game, because you want to get customers involved with the store and with each other. This will give customers content that they value and increase goodwill.

c. No, you don’t want to invest time and money in a social game, because it is unlikely to attract shoppers to the store and has only a superficial connection with the store’s products and services.

d. No, you don’t want to invest time and money in a social game unless you can determine how to earn a profit from it.

You are working on a plan for social media marketing to supplement your family’s traditional store advertising. Which of the following is not a tool for inbound marketing via social media?

a. Posting how-to videos on YouTube.

b. Using search engine optimization to bring people to the store’s website.

c. Posting information, photos, and videos to the store’s blog.

d. Crowdsourcing product ideas through a special page on the store’s website.

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