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Discussion Question (week 7):
Please read the attached pdf files: “Ch12 Promotional Strategy and New Media”, “Ch13 Advertising, Sales Promotion, and Public Relations”, and “Ch14 Personal Selling and Direct Marketing”, which are Chapter12, Chapter13, and Chapter 14 from the text book and they are 81 pages long in total.
After you read the attached files, please use the knowledge try to answer the Discussion Question pasted blow.
Privacy is becoming a big issue (United States DoJ vs. Apple), especially as people use the Internet for many transactions, and all their activities being monitored and recorded and published in different social networks. Please share your thoughts about this ethical issue in online marketing.
Which app on your phone is your favorite in terms of getting information or tips for shopping or other consumption activities? Explain what makes your favorite app so valuable to you…
*Your answer should be no less than a one-page single-spaced document.
***There will be a subsequent assignment one or two days later related to responding to three other students’ answers. For the subsequent assignment, I will check your availability first and invite you to do it if you are available.
****I will also attach the question description for convenience.