rw healthcare assignments 5

Part 1 300 words

The uninsured healthy and young take good health for granted, place a high emphasis on the experience of care, are tech-savvy, and have low motivation to enroll in health insurance plans. Discuss the following for this assignment:

  • What marketing techniques can be used to appeal to the young and healthy and encourage them to enroll in health insurance plans?

The use of APA Style and scholarly references published within the last 5 years is required.

Part 2

You have been hired as an outside consultant for a large durable medical equipment and medical supply company. The company specializes in a wide range of medical supplies and equipment. Some of its most profitable offerings include hospital bed rental to private residents, wheelchairs, walkers, scooters, and other mobility equipment. However, the company has come to realize that competition is increasing and its market share is shrinking. The company noted that most of its customers are new customers, and very few are repeat customers. The company is concerned with customer loyalty. The medical supply company owner has asked you to develop a plan to improve customer loyalty.

Complete the following:

  • Create a plan of 3-4 pages, not including title page and reference page that includes the following:
    • Describe and critically analyze at least 5 contemporary best practices to improve customer loyalty in a health care organization.
    • Be sure to discuss the (multiple) benefits that loyal, repeat customers offer to health care organizations.
    • Develop and defend at least 4 recommendations for the medical supply company based on your research on how to improve customer loyalty. Include a brief overview of how each recommendation would be implemented at the company.
  • The use of APA Style and at least 3 scholarly references published within the last 5 years is required.

Part 3 400 words

http://www.city-data.com/

Discuss the following for this assignment:

  • Describe what market segmentation is and what a viable market segment should demonstrate.
  • Visit this Web site, and enter your current zip-code in the search block.
  • Using the city data provided, identify a target market, recommend a service line for that target market, and discuss how you would market that service line.

The use of APA Style and scholarly references published within the last 5 years is required.

Part 4

A hospital marketing director at a very large hospital in an urban setting has several research projects to undertake this quarter. The hospital is continuing to expand its offerings in the metropolitan area and ensure a strong relationship with the top physicians in the community.

The 3 projects that he is currently researching include the following:

  • The hospital urology department wants to establish a sexual dysfunction clinic. The department head wants to get an estimate of the number of men ages 35–60 in the community suffering with some form of sexual dysfunction.
  • A primary care medical group is trying to determine whether patients are being greeted and serviced appropriately by the billing and admitting departments.
  • A managed care organization (MCO) is trying to determine what concerns physicians have in agreeing to become part of its panel of physicians who will treat their enrollees.

He has asked you to assist by developing a report analyzing how each of these 3 projects would be communicated to each market segment and how each will help the hospital improve its relationship with the public.

Because of the nature of the report, it needs to include a critique of current literature (scholarly references) to support a position on each. Your report should be 3-4 pages in length, not including title page and reference page.

The use of APA Style and at least 3 scholarly references published within the last 5 years is required.

Part 5 400 words

Health care markets in the United States are rapidly changing. The effectiveness of marketing techniques, competition, and the demands for health care services vary by geographic region for a variety of reasons.

Discuss the following for this assignment:

  • Describe the importance of profiling a market’s area.
  • Discuss 2–3 sources of primary and secondary data that can be used to analyze a market.

The use of APA Style and scholarly references published within the last 5 years is required.

Part 6

Both social media and the Internet have changed the way that health care organizations market to their target populations. Complete the following:

  • You have been asked by the chief executive officer (CEO) of a local health care organization in your city or town to create a viable social media strategy for the target market. Your strategy should be in the form of a 3-4 page paper, not including title page and reference page.
  • Additionally, he asks that you develop a marketing research tool that will help the organization understand its target market.
  • Use the city data from your Unit 2 Discussion Board assignment to assist you in the creation of the social media strategy.
  • The use of APA Style and at least 3 scholarly references published within the last 5 years is required.

Part 7 300 words

Health care is changing rapidly, and health care marketers must be prepared to face the challenges the future will bring. Discuss the following:

  • Examine and discuss 2 emerging trends in health care.
  • Analyze what the health care marketer can do to address the challenges that are associated with those trends.

The use of APA Style and scholarly references published within the last 5 years is required.

Part 8

5-6 pages; minimum 5 academic or professional references published in the last 5 years

You currently work as a marketing coordinator for New City Home Care, a private home health company that offers nursing care and therapy services to the elderly residents of a medium-sized Midwestern city with a population of about 55,000 people. The neighboring town, about 10 miles away, has a much smaller population, but as the population ages, this town is seeing an increase in retirees. The chief executive officer (CEO) of New City Home Care has decided that it would be beneficial to expand into this town by opening a satellite office. She is eager to be the first home health company to open a physical office in this new territory and has tasked you with developing a marketing plan. You have been asked to provide an Executive Summary of the marketing plan to the management team.

The Executive Summary needs to explain how the following will be used in your team’s marketing plan:

  • The company’s historical resident trends and current strategic plan
  • Demographic data
  • Quality standards
  • Marketplace analysis, including competition
  • Models and best practices for reaching the target audience
  • Developing recommendations to ensure alignment with company strategy
  • Writing the plan and setting expectations
  • Implementing the plan and proven best practices for implementation
  • Tools for evaluating and adapting the plan

The summary should be 5-6 pages, not including title page and reference page, and include references published in the last 5 years. Use of APA formatting is required.

Part 9

Review and reflect on the knowledge you have gained from this course. Based on your review and reflection, write at least 200-300 words on the following:

  • What were the most compelling topics learned in this course?
  • How did participating in discussions help your understanding of the subject matter? Is anything still unclear that could be clarified?
  • What approaches could have yielded additional valuable information?

Part 10

Impressed with your executive summary from last week, the chief executive officer (CEO) for New City Home Care would like you to market the company across the region. The goal is to build a stronger relationship with physicians, engage in telemedicine, and expand a broader reach to the community.

The first step is for you to analyze and research the changing community and develop a marketing campaign for your boss, the director of development, on how to best connect with the community of Sunny Beach and increase referrals from for New City Home Care.

For this assignment, develop an innovative marketing campaign on the above scenario that includes the following elements:

  • Define the target audience, determine the marketing objectives, determine resource requirements, define how the marketing message will be delivered through integrated marketing communication, specify the media plan, and discuss how the marketing campaign will be evaluated.
  • Evaluate the potential impact of the expanded facility in patient satisfaction and developing new marketing share.
  • Assess possible methods to build rapport within Sunny Beach and surrounding communities.
  • Provide details on how ongoing research into the community will help New City Home Care stay ahead of the competition and stay well-connected with community. Consider concepts in monitoring the changing demographics of the community and growing health care sector.

The campaign plan should be 5-7 pages, not including title page and reference page, and include at least 5 scholarly references published in the last 5 years. Use of APA formatting is required.

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