starbucks marketing analysis mobile and app
The purposes of this case study (attached) are to consider whether mobile apps can effectively drive loyalty and grow a customer base, and to identify which of Starbucks’s marketing tactics had the greatest impact on their business.
Many customers of Starbucks complete their transactions through the mobile app.
- Which Starbucks Rewards feature in the mobile app is most valuable to the company?
- Could Starbucks have been as successful if it had offered only a physical Starbucks Rewards card, and never introduced an app?
- Do you think Starbucks has overlooked a social media touchpoint that could be valuable to the company?
- Which features and rewards are the most important for remaining relevant to customers in the future?
Your answer should be 4 pages (Times New Roman, 12-point font size, double space). Please include an executive summary as part of the 4 pages.
Reference and cover page not included in page count.
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