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Organizational Management & Communication in Disasters

Week 7 Communication theory, Crisis Communications, and Risk communications

Crisis Communications and Risk Communications: Basic Principles

Focus:

Define crisis communication and analyze what are effective practices; identify at least 4 principles of effective crisis communications.

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Communication is more than picking a communication channel (face-to-face communication, broadcast media, mobile channels, electronic communication and written communication), styles (visual/audio/kinesthetic/auditory digital), medium (physical, mechanical), and mode (interpersonal, interpretive, presentational). Communication begins with the message formulation (who, what, where, when), the encoding for the intended recipient (who & why), and the confirmation of message receipt and proper interpretation (the feedback loop).

You may find that this website may help stimulate your consideration of the field of communication, and its primary purpose! http://www.communicationtoolbox.com/communication-definition.html

What are the basic principles that we must follow if we expect to have effective communications, moving people to action?

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Coppola & Maloney present various models based on communication science. Chapter one is helpful now. The balance of this book’s instruction will be helpful as you prepare your major deliverable, your Risk Communication campaign.

The amount of research and work to create an effective risk communication program is not obvious. The identification of all of the factors identified in Chapter 1 is a specialty in itself. Pay particular attention to the complexity of factors that impact on human behavior. Think about an individual, group, or community that you have intimate knowledge about and see if you can identify the multiple factors that would reflect where to begin to develop a risk communication program. What message would cause a change in their behavior?

Readings

Attached Files:

Remember – READ SMART – if you are very familiar with the content in a reading, skim to refresh and move on to readings that cover material you are less fluent with. Ask yourself – can I talk for 3-5 minutes on this topic meaningfully?

Robert C. Chandler (2008) White Paper Message Mapping: How to Communication During Six Stages of a Crisis. 3n Global

Coppola & Maloney – Chp 1

Review this video lecture from Peter Sandman, another risk communication expert in the field.

http://vimeo.com/18611416

What is message mapping in risk communications? Review this link of Vincent Covello – this is a technique that is helpful as you create your PSA. This is required.

http://vimeo.com/20290221

Week 7 Communication essentials

The discussion board this week should reflect your observations and interpretations of the Covella and Sandman presentations. What were the key points you abstracted from these assignments?

– APA Style.

– Kindly, answer all question clearly and copmpletly.

– Use your critical thinking on answer.

– Write your thoughts.

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