September 2023 Write a 1 050 to 1 400 word paper in which you research the current customer base consumer behavior demographics psychographics

2024 MKT-498 Target Market Assignment Help

Write a 1 050 to 1 400 word paper in which you research the current customer base consumer behavior demographics psychographics 2023

Write a 1,050- to 1,400-word paper in which you research the current customer base, consumer behavior, demographics, psychographics, lifestyle, geographic area, benefit segmentation, and user segmentation for the product or service. **** COCA-COLA Co.**** Identify the ideal target market for Coca-Cola principal product “Coca-Cola” . Include the following: Provide a specific description of the target market, which should be measurable, accessible, sustainable, differentiable, and actionable. Estimate the size of the market and estimated penetration percentage. Create an initial marking positioning statement based on your current research. Provide justification for your answers.

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