September 2023 Assignment 2 Advertising and Experience Design Strategies In this assignment you will analyze and assess advertising and experience

2024 : Advertising and Experience Design Strategies Assignment Help

Assignment 2 Advertising and Experience Design Strategies In this assignment you will analyze and assess advertising and experience 2023

Assignment 2: Advertising and Experience Design Strategies In this assignment, you will analyze and assess advertising and experience design strategies. You will then evaluate and compare the strategies of two similar products from competing companies. Background: An area that marketing executives must manage is integrated marketing communications (IMC), which includes social media, experience design, and advertising. Communications decisions have changed over the past decade due to the Internet and other technological advances. Developing an IMC program involves setting appropriate goals, deciding on the appropriate message and tone, and selecting media. It also involves developing a media plan, setting a budget, and evaluating or measuring the effectiveness of the IMC plan. Directions: Use the 1 University online library resources to identify five peer-reviewed academic articles related to social media, advertising, and experience design strategies. Examine the IMC strategy for a current product. Include pictures and advertisements or links to advertisements if possible. Identify the strengths and weaknesses within the strategy. Examine what effect IMC strategies have on marketing management. Evaluate and compare the communication strategies for the product you chose against those of a competitor. Use the literature to explain why one approach is superior to another. Write a 4–6-page report in Word format. Utilize at least five scholarly sources in your research. Make sure you write in a clear, concise, and organized manner; demonstrate ethical scholarship in accurate representation and attribution of sources; display accurate spelling, grammar, and punctuation. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M5_A2.doc. For example, if your name is John Smith, your document will be named SmithJ_M5_A2.doc. By Wednesday, September 30, 2015 , deliver your assignment to the M5: Assignment 2 Dropbox . Grading Criteria: Grading Criteria Proficient Maximum Points Examine the IMC strategy for a current product. Examination is specific, clear, and appropriate. Examination includes various types of marketing communication for the product. 12 Identify the strengths and weaknesses within the strategy. All obvious strengths and weaknesses are identified. 12 Examine what effect IMC strategies have on marketing management. Examination of the effect of IMC strategies on marketing management is complete, accurate, and concise. 12 Evaluate and compare the communication strategies for the product you chose against those of a competitor. Use the literature to explain why one approach is superior to another. Communication strategies are compared and contrasted in all aspects. Justification for why one approach is superior is specific, accurate, and supported by relevant literature. 16 Writing Standards Write in a clear, concise, and organized manner; demonstrate ethical scholarship in accurate representation and attribution of sources; display accurate spelling, grammar, and punctuation. Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources; displayed accurate spelling, grammar, and punctuation. 8 Total: 60

#write essay #research paper #blog writing #article writing #academic writer #reflective paper #essay pro #types of essays #write my essay #reflective essay #paper writer #essay writing service #essay writer free #essay helper #write my paper #assignment writer #write my essay for me #write an essay for me #uk essay #thesis writer #dissertation writing services #writing a research paper #academic essay #dissertation help #easy essay #do my essay #paper writing service #buy essay #essay writing help #essay service #dissertation writing #online essay writer #write my paper for me #types of essay writing #essay writing website #write my essay for free #reflective report #type my essay #thesis writing services #write paper for me #research paper writing service #essay paper #professional essay writers #write my essay online #essay help online #write my research paper #dissertation writing help #websites that write papers for you for free #write my essay for me cheap #pay someone to write my paper #pay someone to write my research paper #Essaywriting #Academicwriting #Assignmenthelp #Nursingassignment #Nursinghomework #Psychologyassignment #Physicsassignment #Philosophyassignment #Religionassignment #History #Writing #writingtips #Students #universityassignment #onlinewriting #savvyessaywriters #onlineprowriters #assignmentcollection #excelsiorwriters #writinghub #study #exclusivewritings #myassignmentgeek #expertwriters #art #transcription #grammer #college #highschool #StudentsHelpingStudents #studentshirt #StudentShoe #StudentShoes #studentshoponline #studentshopping #studentshouse #StudentShoutout #studentshowcase2017 #StudentsHub #studentsieuczy #StudentsIn #studentsinberlin #studentsinbusiness #StudentsInDubai #studentsininternational