September 2023 Scenario Mary Willis is the advertising manager for Bargain Shoe Store She is currently working on a major

2024 Cost/Volume/Profit Assignment Help

Scenario Mary Willis is the advertising manager for Bargain Shoe Store She is currently working on a major 2023

Scenario: Mary Willis is the advertising manager for Bargain Shoe Store. She is currently working on a major promotional campaign. Her ideas include the installation of a new lighting system and increased display space that will add $24,000 in fixed costs to the $270,000 in fixed costs currently spent. In addition, Mary is proposing a 5% price decrease ($40 to $38) will produce a 20% increase in sales volume (20,000 to 24,000). Variable costs will remain at $24 per pair of shoes. Management is impressed with Mary’s ideas but concerned about the effects these changes will have on the break-even point and the margin of safety.

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