While your paper is a great paper on the benefits of targeted marketing and segmentation, it does not focus on the app development at all. For this project, you will need to work with Claritas, focus on a zip code (or codes), identify target markets for the app, work on specific segments within those targeted markets. Utilize the information that you find in Claritas to develop a starter market for this app. Of course, continue to cite the information.
As I said, your information here is great, just does not quite meet the requirements for this specific project. This project is still not mastered. You need to pick a specific area that you are building this marketing plan to focus on. Pick a zip code and then write about the specific information and demographics that Claritas provides on that area. Build a market and segments within the paper. For example, say you pick zip code 00000, and it is 42% female, then 20% of that is between 20-40 and interested in fitness. Then you would build your specifics to the plan with that information. That information and that data must be part of the paper though. So pick a market – target, then segment, and build a plan! Hope that helps!
EVERYTHING IN THIS MASTERY LIST THAT SAYS “NOT MASTERED ALSO NEEDS TO BE INCORPORATED INTO THE PAPER”
THIS IS THE THIRD TIME AROUND SO I REALLY NEED THIS TO BE OVER WITH!
PLEASE HIGHLIGHT IN YELLOW WHAT CHANGES HAVE BEEN MADE AND WHAT HAS BEEN ADDED