September 2023 900 Words Brand loyalty often starts with the art of persuasion or advertising appeal Influences are everywhere most

2024 CB U1 IP Assignment Help

900 Words Brand loyalty often starts with the art of persuasion or advertising appeal Influences are everywhere most 2023

900 Words Brand loyalty often starts with the art of persuasion or advertising appeal. Influences are everywhere—most often based on trends, people who others emulate, one’s family’s ideas, and groups one belongs to. When people buy products, their decisions are often influenced by social, group, and even anthropological effects that shape their consumer behaviors. New media have greatly influenced why and how people buy today, too. Social media are about sharing and virtual word of mouth that makes buying convenient, easy, and fast. This assignment is designed to help you see how advertising messages get people’s attention based on their relevance to people’s lifestyles. Click on a favorite Web site that you might consider for buying a product or service. Once you have chosen a Web site, create an Advertising Appeal Analysis that includes the following information: Time to Travel Time yourself  to see how long you are on the Web site. Track your clicks on items via  the site. What did you  click on, and why? Did you  download anything? How easy was it  to surf around the site? Were there any  difficulties or interruptions in your site travel? If so, did this make you want to leave the site, and why? What other observations do you have? Write an analysis  of 200 words about your time  traveling around the site. Message Appeal Examine the  text and photos presented on the site. What drew you  into the site and kept you there, and why? Write an  analysis of 300 words about  how the site’s information and graphics appealed to your buying behavior  and interest. Surf Speak Based on your  clicks, likes, and selections, how would you describe your surfing  patterns to a marketer to help make the site better and more appealing to  you in the future? Write a section  of 200 words about how the  marketer could “speak” to you via the site with advertising appeals that  would make you want to visit and buy from the site often. Media Match Find an  advertisement via the Web, a print ad, or television commercial that  matches the company or product on the Web site. Write an  analysis of 200 words about  how this ad complements the site or pushes customers to the site. Explain its message effectiveness.

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