Book needed

http://robertdaigle.com/wp-content/uploads/2011/10/20105_ElectronicCommerce_9th_0538469242.pdf

Chapter 4

E3—You have been employed by HGTV to sell space on its site to advertisers. Create a memo

of approximately 300 words in which you describe the advantages of advertising on HGTV

in a form that the HGTV sales team can use as a resource when they are making presentations to potential advertisers. You may choose to promote space on the main page, other

specific pages, or all pages. You may also choose to include the advantages of HGTV’s

permission-based e-mail marketing system as part of the promotional package. Be

prepared to explain why your promotional strategy should work.

 

C1. Oxfam

Oxfam’s success and growth was due to many dedicated volunteers and donors who

continued and expanded their financial support of the organization. In the 1960s, Oxfam began

to generate significant revenues from its retail stores. These shops, located throughout Great

Britain, accept donations of goods and handcrafted items from overseas for resale. Today, those

stores number more than 800 and are staffed by more than 20,000 volunteers.

Oxfam often deals with humanitarian disasters that are beyond the scope of its resources.

In these cases, the organization provides aid by mobilizing an international lobbying staff that has

contacts with key aid agencies based in other countries, governments in the affected area, and the

United Nations.

In 1996, Oxfam opened a Web site to provide information about its efforts to supporters and

potential donors. The Web site included detailed reports on Oxfam’s work, past and present, and

allows site visitors to make donations to the organization. Although Oxfam gladly accepts any

donations, it encourages supporters to commit to a continuing relationship by making regular

donations. In exchange, it provides regular updates about its activities on the Web site and

through an e-mailed monthly newsletter. The Web site includes a sign-up page for the e-mail

newsletter, which goes out to several hundred thousand supporters.

Oxfam has been involved in relief work in Sudan since the 1970s, when it provided help to

Ugandan refugees in the southern part of the country. More recently, Oxfam was an early

responder to the 2004 crisis in that country. Oxfam set up sanitary facilities and provided clean

drinking water in camps set up for thousands of displaced people fleeing pro-government Arab

militias. The need in Sudan rapidly exceeded Oxfam’s capacity and it decided to use e-mail to

mobilize support for the project.

Oxfam planned an e-mail campaign that would send three e-mails in HTML format to

supporters on its existing e-mail list over a six-week period. The first e-mail included a photo of

children in one of the camps. The text of the e-mail message described Oxfam’s efforts to provide

clean water to the displaced people living in the Sudanese camps. The e-mail included links in two

places that took recipients to a Web page that had been created specifically to receive visitors

responding to that e-mail message. The Web page allowed visitors to make a donation and asked

them to provide their e-mail addresses, which would be used to send updates on the Sudan project. A second e-mail was sent two weeks later to addresses on the list that had not yet responded.

This second e-mail included a video file that played automatically when the e-mail was opened.

The video conveyed the message that Oxfam had delivered $300,000 in aid to the camps but that

more help was urgently needed in the region. This second e-mail included three links that led to

the Web page created for the first e-mail. Two weeks later, a final e-mail was sent to addresses

on the list that had not responded to either of the first two e-mails. This third e-mail included an

audio recording in which Oxfam’s executive director made a plea for the cause. The e-mail also

included text that provided examples of which aid items could be provided for specific donation

amounts.

Oxfam’s three-part e-mail campaign was considered a success by direct marketing

standards. The first e-mail was opened by 32 percent of recipients and had a click-through rate

of 8 percent. The second e-mail had similar, but somewhat higher, results (33 percent opened,

10 percent clicked-through). Ninety percent of those who opened the e-mail watched the video.

The third e-mail continued the slightly increasing trends for opening and attention (34 percent

opened, and 94 percent listened to the audio), but the click-through rate was much higher than the previous two e-mails (14 percent). Also, the dollar amount of donations increased with each

subsequent e-mailing. The e-mail campaign raised more than $450,000 in its six-week period.

Oxfam coordinated this e-mail effort with other awareness activities it was conducting in the

same time period. The organization sent letters to supporters who had not provided e-mail

addresses and ran ads in two newspapers (The Independent and The Guardian) that carried

messages similar to those in the e-mails.

——————-

needs answering

2. Oxfam used only its existing e-mail list for this campaign; it did not purchase (or borrow

from other charitable organizations) any additional e-mail addresses. Evaluate this decision.

In about 300 words explain the advantages and disadvantages of acquiring other e-mail

addresses for a campaign of this nature.

5. A manager at Oxfam might be tempted to conclude that the sequence of formats used in

the e-mail messages was related to the increase in donations over the six weeks of the

campaign. In about 100 words, present at least two reasons why this would be an incorrect

conclusion.

 

Choose one of the following for this project and See attachment for complete instruction and please remember to send a turnitin report.

1) Metasploit

2) Wireshark

3) Back Track

4) Nessus

5) Cain & Abel

Project Deliverable

• Using the Case Study presented in this document, to complete an executive proposal.
• Provide a three to five page proposal summarizing purpose and benefit of chosen security software to the executive management team.
• The student will evaluate and test security testing software for purposes of testing corporate network security. The purpose of the software is to measure the security posture of the organization by identifying vulnerabilities and help prevent future attacks and deter any real-time unknown threats.
• The proposal should effectively describe the software in a manner that will allow the executive team members to understand the purpose and benefits of the software to approve purchase.

Guidelines

• Evaluate and select a security tool for recommendation that you learned about in the iLabs modules or the EC-Council text books.
• The proposal document must be 3 to 5 pages long, conforming to APA standards. See “Writing Guideline” in WebTycho where you’ll find help on writing for research projects.
• At least three authoritative, outside references are required (anonymous authors or web pages are not acceptable). These should be listed on the last page titled “References.”
• Appropriate citations are required.

 

Week 7: Discussion

Read chapter 7. Answer Question #12 a, b, c, d, e ,on pages 269-270.  Show all your work.

_____________________________________________

You are required to make at least one comment on the responses posted by your classmates with a minimum of 50 words. Make sure you design your response with your own words. Your responses to your classmates must be of substance; not just “I agree” or “Good Post.” The purpose of the responses is to convert the discussion forum into a quality academic environment through which you improve your knowledge and understanding. Read and review all assigned course materials and chapters before you start working on your assignments.

What aspects of a risk assessment do you feel are the most important? Give examples to support your answer and explain your rationale.(ONE AND HALF PAGES)

 

PLEASE READ THIS.IT IS VERY IMPORTANT

Allow your discussion posts to be detailed and capable of sharing knowledge, ideas and points.  You must discuss the topic using your own words first.  Using your own words indicate you understand the topic of discussions.  Secondly, you must cite your sources in-text.  This is necessary to justify your points. Sources from several sources showed good research abilities.  Lastly, you must provide references at the bottom of your post.  A discussion post without justification with sources does not show proper research abilities. A terse and not detailed discussions represent post that would not provide enough sharing of knowledge or proper understanding of the topic. DO NOT just copy and paste a sentence from online with citation at the end as your own discussion. I have not asked for definitions, I asked for discussions and will not buy this.  You must show understanding of the discussion topic by using your own words to describe the topic and then justify that with sources.

 

www.citationmachine.net to format references into the APA style if necessary. Extremely important. Intext citations is very essential and highly needed as well.

 

use double spacing, 12-point Times New Roman font, and one-inch margins. Sources should be cited according to APA citation method (citation should be relevant and current). Page-length requirements:1 and half pages at least. Make sure you cite if you take a piece of someone’s work, very important and your reference should relate to your writing (don’t cite a reference because it relates to the course and not this very paper) at least 4 current and relevant academic references. No heavy paraphrasing of others work.

 

please communicate for any clarifications and please read instructions and follow them. Some tutors don’t pay attention to instructions at all. Very important

I am not doing try and error here so please do not send a hand shake if you have no ideas or experience with research.

 

 

 

Networking Trends Paper:  In this paper, you will research and report on network design and management trends over the last three years (present year minus 2) in the areas of virtualization, security, hardware, network management tools, software defined networking, and wireless.  

 

Choose, at least, three areas and explain the general trend and trends within two subsets of the area (i.e., security has subsets of physical, perimeter, monitoring) over the last three years.  Use at least one figure from Google Trends showing a trend discussed in your paper.  Support your information and make sure all information sources are appropriately cited.

The paper must use APA 6th ed., 7th printing formatting and contain a title page, 5 to 7 pages of content,and a minimum of four peer-reviewed refere

 

APA

 

No plagiarism