2024 MKT 571 Final Exam (New) Updated Assignment Help

1 The stage in the new product process that occurs first and has a pass ratio of 1 4 is the 2023

1. The stage in the new product process that occurs first and has a pass ratio of 1:4 is the ________ stage. test marketing idea screening product development product soft launch 2. If Ming was interested in capturing distribution metrics for her retail organization, which of the following might she consider? Customer complaints Effective reach Share of shelf Trial rate 3. Creative strategies refer to the ________. amount of creative content in a communications message degree of innovation involved in the marketing of a product way marketers translate their messages into a specific communication novelty of a marketing communication 4. Top Gear is an award-winning British television series about motor vehicles, mainly cars. The show is presented by hosts who test drive new cars and provide reviews on the cars’ performance, prices, and other factors. Which of the following personal communications channels is Top Gear closest to in description? Formal channel Sponsored channel Social channel Expert channel 5. Mark feels that Shell delivers on its promises to supply the best gasoline possible to the public. His experiences with Shell have always been good, resulting in positive brand contact. Mark is most likely experiencing brand ________. parity alliance bonding essence 6. Robert is the owner of an automobile manufacturing company. He calls for a board meeting and tells his directors that he wants to build a car that lets drivers experience power and exhilaration. He tells them that the car must allow users to soar from 0 to 60 mph in about 4 seconds. He also says the price of the car must be affordable enough for anybody making a good salary. In accordance with the given scenario, Robert is trying to segment the market on the basis of ________. family size occupation nationality benefits 7. ROC Engineering, a Chinese shipbuilding company, agrees to build a fleet of submarines for the Sri Lankan navy, for which it will be paid in Sri Lankan currency. As per the agreement, ROC must also spend a substantial amount of the money it generates through this deal within the country. In accordance with the contract, ROC buys Sri Lankan tea at a reduced rate. This is an example of which of the following forms of countertrade? barter descending bid offset compensation deal 8. The ________ environment includes the actors involved in producing, distributing, and promoting an offering. The main actors are the company, suppliers, distributors, dealers, and the target customers. economic task management strategic 9. Apple hosts a large number of ________, which become customers’ primary source of product information after warranties expire and are organized by product lines and type of user (consumer or professional). niche networks blogs online communities microblogs 10. With respect to powerful brand elements, ________ is an extremely efficient means to build brand equity. This element functions as a useful “hook” to help consumers grasp what the brand is and what makes it special. a product’s shape a slogan a patent the tangibility of a product 11. Which of the following best describes BR Chicken’s value proposition? We sell chicken at most major malls. We sell tender golden chicken at a moderate price. We undertake home delivery services. We target quality-conscious consumers of chicken. 12. A ________ is a comprehensive, systematic, independent, and periodic examination of a company’s or business unit’s marketing environment, objectives, strategies, and activities, with a view to determining problem areas and opportunities and recommending a plan of action to improve the company’s marketing performance. Market-based scorecard analysis Marketing audit Test market Marketing plan 13. During which of the following stages in new product development decision-making do managers analyze if they can find a good idea consumers say they would try? business analysis concept development and testing idea screening idea generation 14. When the Modern Museum of Art separated its consumers by whether they were culture-oriented or outdoor-oriented for its new exhibit on art that used natural materials, they were using ________ segmentation. personality behavioral occasions Psychographic lifestyle social class 15. Which of the following is the strongest differentiator for brick-and-mortar stores who want to emphasize their superiority over online retailers? pricing product range the shopping experience product quality 16. In an attempt to improve their product, a company that manufactures screwdrivers discusses the modification of each attribute, such as replacing the wooden handle with plastic, providing torque power, adding different screw heads, and so on. This creativity technique is called ________. attribute listing morphological analysis lateral analysis mind mapping 17. Josh separated people who wanted a high quality lawn mower from people who wanted a low priced lawn mower, then examined whether different characteristics were associated with each consumer-response segment. Josh was defining segments using ________ considerations. behavioral demographic descriptive psychographic 18. Joe is a computer service technician. People in his neighborhood usually depend on his suggestions for purchasing any computer accessory or hardware, as they believe he has access to far more information on computer technology than the average consumer. The neighbors are also aware that Joe has the required knowledge and background for understanding the technical properties of the products. Within this context, Joe can be called a(n) ________. transactional leader gate keeper role model opinion leader 19. When a firm aims to underprice competitors and win market share, it is using a(n) ________ strategy that requires relatively fewer marketing skills as compared to other strategies. overall cost leadership product differentiation focus domestic customer relationship 20. ________ analysis looks at specific products, territories, and so forth that failed to produce expected sales. Expense-to-sales Sales variance Microsales Full costing 21. Sapphire Toys actually sells more than toys. It also sells branded clothing, music CDs, and books for children. This expansion of dealership sales offerings is an attempt to increase the value of the customer base by ________. enhancing the growth potential of each customer through cross-selling making low-profit customers more profitable increasing the longevity of the customer relationship reducing the rate of customer defection 22. Volkswagen concentrates on the small-car market and Porsche on the sports car market. These would be examples of what is called ________. single-segment concentration market specialization product specialization selective specialization 23. Companies provide rewards to customers who buy often and in substantial amounts. These reward schemes are referred to as ________ programs. satisfaction benefit frequency profitability 24. Which of the following questions is answered during the business analysis of ideas? Can we find a cost-effective, affordable marketing strategy? Can this product meet sales expectations? Will this product meet our profit goals? Have we got a technically and commercially sound product? 25. You are the marketing research director of a medium-sized manufacturing firm and you would like to engage an outside marketing research firm to conduct field interviews. Which of the following categories of marketing research firms should you use? specialty-line marketing research firms custom marketing research firms global research management firms syndicated-service research firms 26. Market-penetration, product-development, and market-development strategies would all be examples of ________ strategies. conglomerate horizontal concentric growth intensive growth 27. ________ gives products the appearance of being more environmentally friendly without living up to that promise. Greenwashing Astroturfing Viral marketing Ambush marketing 28. When a company introduces a product at a high price and then gradually drops the price over time, it is pursuing a ________ strategy. switching cost market-skimming pricing market-penetration pricing value-pricing 29. It has been observed that most new products have shorter product life cycles. What is the reason for this? New products do not get adequate management support. Most new products are not backed by a marketable idea. Social and governmental constraints lead to this failure. Rivals quickly copy products that are successful. 30. A group of products within a product class that are closely related because they perform a similar function, are sold to the same customer groups, are marketed through the same outlets or channels, or fall within given price ranges is known as a ________. product class product variant product line product type

2024 Financial Statement/Audit Report Review Worth 350 Points-plagiarism Free All Questions Answered Assignment Help

Assignment 1 Financial Statement Audit Report Review worth 350 points State of Maryland 2016 2023

Assignment 1: Financial Statement/Audit Report Review worth 350 points State of Maryland 2016 CAFR You will be assigned one (1) state government and review the financial statements and audit report for that entity. Write a three to five (3-5) page paper in which you: Review the introductory section of the comprehensive annual financial report (CAFR). Was the entity’s annual report awarded a “certificate of  achievement for excellence in financial reporting?” What is the  significance of this award? What are  the key issues addressed in the letter of transmittal? Review the financial section. Did the  entity receive an “unqualified” audit opinion? If not, why not? Does the  report contain Management’s Discussion and Analysis (MD&A)? If so,  what key issues are addressed? What are  the main sources of the entity’s revenues, including those from both the  governmental and business-type activities? Does the  report discuss the accounting basis for recognizing revenues? Does the  entity’s government-wide statement of net assets or governmental-fund  balance sheet report “deferred revenue?” If so, what is the most likely  reason this revenue has been deferred? What is  this entity’s property tax rate? At what  percentage of fair market value is real property assessed? When are  property taxes due? When do interest and penalties begin to accrue? Did this  entity generate revenue from traffic fines? As best you can tell, are  these revenues reported in the government-wide statements as program  revenues (e.g., associated with police or public safety) or as general  revenues? Does the  report include “required supplementary information?” If so, what are the  main areas addressed? Does the  report include “combining statements?” If so, what is the nature of these  statements? Does the  report include other supplemental information? If so, what types of  information are in this section of the report? Review the statistical section. What is  the population of your entity? Who is  the entity’s major employer What types of information are included  in the statistical section? State your opinion on the financial condition of this entity. Your opinion should be supported with the results of your analysis. When answering the questions above, please be specific by citing the page number or numbers from the CAFR! Your assignment must follow these formatting requirements: · Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions. · Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills.

2024 Garza And Neely Assignment Help

Garza and Neely CPAs are preparing their service revenue sales budget for the coming year 2012 The practice 2023

Garza and Neely, CPAs, are preparing their service revenue (sales) budget for the coming year (2012). The practice is divided into three departments: auditing, tax, and consulting. Billable hours for each department, by quarter, are provided below. Department Quarter 1 Quarter 2 Quarter 3 Quarter 4 Auditing 2,400 1,900 2,320 2,610 Tax 3,360 2,510 2,120 2,820 Consulting 1,880 1,880 1,880 1,880 Average hourly billing rates are: auditing $84, tax $93, and consulting $103. Prepare the service revenue (sales) budget for 2012 by listing the departments and showing for each quarter and the year in total, billable hours, billable rate, and total revenue. GARZA AND NEELY, CPAs Sales Revenue Budget For the Year Ending December 31, 2012 Quarter 1 Quarter 2 Dept. Billable Hours Billable Rate Total Rev. Billable Hours Billable Rate Total Rev. Auditing $ $ $ $ Tax Consulting $ $ GARZA AND NEELY, CPAs Sales Revenue Budget For the Year Ending December 31, 2012 Quarter 3 Quarter 4 Dept. Billable Hours Billable Rate Total Rev. Billable Hours Billable Rate Total Rev. Auditing $ $ $ $ Tax Consulting $ $ GARZA AND NEELY, CPAs Sales Revenue Budget For the Year Ending December 31, 2012 Year Dept. Billable Hours Billable Rate Total Rev. Auditing $ $ Tax Consulting $ 2- Stanton Company is planning to produce 1,000 units of product in 2012. Each unit requires 3.50 pounds of materials at $5.90 per pound and a half-hour of labor at $12.80 per hour. The overhead rate is 60% of direct labor. (a) Compute the budgeted amounts for 2012 for direct materials to be used, direct labor, and applied overhead. Direct materials $ Direct labor $ Overhead $ (b) Compute the standard cost of one unit of product. (Round answer to 2 decimal places, e.g. 2.75.) Standard cost $ 3-In Harley Company it costs $30 per unit ($18 variable and $12 fixed) to make a product that normally sells for $48. A foreign wholesaler offers to buy 4,330 units at $23 each. Harley will incur special shipping costs of $2 per unit. Assuming that Harley has excess operating capacity. Indicate the net income (loss) Harley would realize by accepting the special order. (If an amount reduces the net income for Increase (Decrease) column then enter with a negative sign preceding the number e.g. -15,000 or parenthesis, e.g. (15,000). Enter all other amounts in all other columns as positive and subtract where necessary.) Reject Order Accept Order Net Income Increase (Decrease) Revenues $ $ $ Costs—Manufacturing Shipping Net income/(loss) $ $ $ The special order should be . 4-Vintech Manufacturing incurs unit costs of $8 ($5 variable and $3 fixed) in making a subassembly part for its finished product. A supplier offers to make 11,900 of the part at $5.60 per unit. If the offer is accepted, Vintech will save all variable costs but no fixed costs. Prepare an analysis showing the total cost saving, if any, Vintech will realize by buying the part. (If an amount reduces the net income for Increase (Decrease) column then enter with a negative sign preceding the number e.g. -15,000 or parenthesis, e.g. (15,000). Enter all other amounts in all other columns as positive and subtract where necessary.) Make Buy Net Income Increase (Decrease) Variable manufacturing costs $ $ $ Fixed manufacturing costs Purchase price Total annual cost $ $ $ The decision should be to . 5-Ridley Company has a factory machine with a book value of $94,800 and a remaining useful life of 5 years. A new machine is available at a cost of $197,300. This machine will have a 5-year useful life with no salvage value. The new machine will lower annual variable manufacturing costs from $604,300 to $358,800. Prepare an analysis showing whether the old machine should be retained or replaced. (If an amount reduces the net income for Increase (Decrease) column then enter with a negative sign preceding the number e.g. -15,000 or parenthesis, e.g. (15,000). Enter all other amounts in all other columns as positive and subtract where necessary.) Retain Equipment Replace Equipment Net 5-Year Income Increase (Decrease) Variable manufacturing costs $ $ $ New machine cost Total $ $ $ The old factory machine should be

2024 ACCT 504 Week 2 DQ 2 Accrual Accounting and Adjusting Entries Devry Assignment Help

Week 2 DQ 2 The Accounting Information System and Accrual Accounting Concepts Accrual Accounting and Adjusting Entries Graded In this 2023

Week 2 DQ 2: The Accounting Information System and Accrual Accounting Concepts Accrual Accounting and Adjusting Entries (Graded) In this area, we will talk about the difference between cash-basis and accrual-basis accounting, the importance of revenue recognition and matching principles, and the role of adjusting and closing entries in the preparation of the income statement, statement of retained earnings, and balance sheet. How is cash-basis accounting different from accrual-basis accounting?

2024 Discussion 4 Due 1/28/2018 At 9pm EST Assignment Help

Government Impact on Exchange Rates Please respond to the following 1 From the first case 2023

“Government Impact on Exchange Rates” Please respond to the following: 1.) From the first case study, imagine a situation where the Thai government has decided to peg the Thai Baht to the U.S. dollar. Predict the major effects that such a peg could have on the U.S.’s level of inflation and the level of exports or imports to and from Thailand. Determine the fundamental manner in which a fixed exchange rate affects companies such as Blades. 2.) From the second case study, analyze the major advantages and disadvantages associated with a floating exchange rate system in Thailand. Determine the central manner in which a floating exchange rate system affects companies such as Blades. Provide a rationale for your response. 3.) Why do countries peg their currencies to the dollar class?