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September 2023 900 Words Brand loyalty often starts with the art of persuasion or advertising appeal Influences are everywhere most

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900 Words Brand loyalty often starts with the art of persuasion or advertising appeal Influences are everywhere most 2023

900 Words Brand loyalty often starts with the art of persuasion or advertising appeal. Influences are everywhere—most often based on trends, people who others emulate, one’s family’s ideas, and groups one belongs to. When people buy products, their decisions are often influenced by social, group, and even anthropological effects that shape their consumer behaviors. New media have greatly influenced why and how people buy today, too. Social media are about sharing and virtual word of mouth that makes buying convenient, easy, and fast. This assignment is designed to help you see how advertising messages get people’s attention based on their relevance to people’s lifestyles. Click on a favorite Web site that you might consider for buying a product or service. Once you have chosen a Web site, create an Advertising Appeal Analysis that includes the following information: Time to Travel Time yourself  to see how long you are on the Web site. Track your clicks on items via  the site. What did you  click on, and why? Did you  download anything? How easy was it  to surf around the site? Were there any  difficulties or interruptions in your site travel? If so, did this make you want to leave the site, and why? What other observations do you have? Write an analysis  of 200 words about your time  traveling around the site. Message Appeal Examine the  text and photos presented on the site. What drew you  into the site and kept you there, and why? Write an  analysis of 300 words about  how the site’s information and graphics appealed to your buying behavior  and interest. Surf Speak Based on your  clicks, likes, and selections, how would you describe your surfing  patterns to a marketer to help make the site better and more appealing to  you in the future? Write a section  of 200 words about how the  marketer could “speak” to you via the site with advertising appeals that  would make you want to visit and buy from the site often. Media Match Find an  advertisement via the Web, a print ad, or television commercial that  matches the company or product on the Web site. Write an  analysis of 200 words about  how this ad complements the site or pushes customers to the site. Explain its message effectiveness.

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September 2023 C1 Progressive Insurance In the 1980s Progressive was a small auto insurance company that sold most of

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C1 Progressive Insurance In the 1980s Progressive was a small auto insurance company that sold most of 2023

C1. Progressive Insurance In the 1980s, Progressive was a small auto insurance company that sold most of its policies to people who had poor driving records and could not qualify for the standard rate policies sold by other insurers. Progressive charged higher premiums for these policies, which the insurance industry calls substandard policies. Often, other insurers who could not write standard polices for customers would refer those customers to Progressive. The combination of high premiums and the lower cost of its smaller sales force enabled Progressive to earn good profits on this business. Eventually, other insurers noticed Progressive’s success and began to offer their own substandard policies. To respond to the increased competition, Progressive improved its claim service and became one of the first insurance companies to offer 24/7 service every day of the year. During the 1990s, Progressive gradually developed a full line of auto insurance products for all types of drivers and focused on offering the lowest prices in both standard and substandard markets. Although Progressive’s advertising mentions the quality of its service, it always emphasizes its low prices. Progressive was the first auto insurance company to launch a Web site (in 1995) and was the first to sell policies online (in 1997). Knowing that most potential insurance buyers shop multiple Web sites to find the best rate, the company began showing its competitors’ rates on its Web site in 2002, allowing potential customers to compare prices without leaving Progressive’s site. The site displays these rates even when Progressive’s rate is higher than a competitor’s rate on a particular policy. Progressive’s management has expressed a belief that people prefer to buy insurance from honest companies who offer the best prices. In 2008, Progressive introduced a female character, “Flo,” who embodies openness, honesty, and a devotion to low prices. Flo appears in the company’s television and radio ads, and is featured prominently on its Web site. In fact, the character often appears in television ad vignettes that tout the price comparison feature of the Web site. Required: Many managers would be reluctant even to mention competitors, much less provide their competitor’s prices to potential customers. In about 200 words, outline Progressive’s reasons for showing competitors’ prices and analyze the costs and benefits of doing so. In the chapter, you learned that it is important for a company to present an image consistent with its philosophy, principles, and identity on its Web site. In about 100 words, explain how Progressive does or does not accomplish this objective. Visit the Progressive Web site and assume you are a potential customer who needs insurance for a used car you plan to buy. Evaluate the usability of the site and write a report of about 100 words in which you describe your experience. Be sure to mention specific site features that were or were not helpful and conclude with an overall impression of the site’s effectiveness.

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September 2023 1 Create a complete preparation outline using the outline template below for a persuasive speech 2 You may choose

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1 Create a complete preparation outline using the outline template below for a persuasive speech 2 You may choose 2023

1. Create a complete preparation outline using the outline template below for a persuasive speech. 2. You may choose from one of the topics below. Why banning the use of cell phones while driving should be mandatory nationwide What I see as the biggest challenges young adults face today Increased dependence on technology in the U.S. Bullying in schools. Gun laws in the U.S. 3. State the general purpose, specific purpose, and central idea clearly and in the appropriate form. 4. Limit your key points to no more than three and supporting statements with resources to no more than two per key point. 5. State your key points and supporting materials in complete sentences. 6. Summarize key points of introduction with a call for action in your conclusion. 7. Based on your submitted outline, begin writing the first draft of your speech while studying the next lesson. In Lesson 7, you will study how to write the components of your speech. The outcome of this process is a final written speech to be submitted as your final assignment in Lesson 7. LESSON 7 BELOW _______________________________ Project: Written Speech Submit your speech with a title page, your name, and date submitted. Your response should be a minimum of two (2) double-spaced pages to a maximum of four (4) pages in length; refer to the “Assignment Format” page located on the Course Home page for specific format requirements. Develop your speech based on the preparation outline you submitted for Assignment 6. Write your speech using tips, techniques, and guidelines studied in the lesson. Create a reference list that includes any and all sources you use to locate information. Review the Speech Grading Criteria

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September 2023 In response to market research data that suggests more Americans are becoming

2024 Marketing And Celebrity Endorsements Assignment Help

In response to market research data that suggests more Americans are becoming 2023

In response to market research data that suggests more Americans are becoming concerned over their diets and eating habits, McDonald’s has decided to come out with a new line of very healthy eating options, including veggie burgers, low fat fries, and even some vegetarian and vegan options. McDonald’s executives are worried that if the new campaign starts too slowly it will erode their core customers and cause problems for the fast food giant. They have decided that having a celebrity spokesperson introduce the campaign and create several print and television ads promoting this new product line might be the difference between success and failure of this option. They are currently considering Michelle Obama (former First Lady) for their marketing campaign. Answer the following questions: In what way will Michelle Obama make a great spokesperson for this marketing campaign? Who do you think is the ‘target market’ for this new product line and why would your choice work for that group? What would be the possible drawbacks associated with the spokesperson you selected? Are there any personal issues that concern you? Would any part of your target market not like your choice of a spokesperson? How would you address these concerns to McDonald’s executives? Do you think celebrities are effective at endorsing products? Why or why not?

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September 2023 Decide upon an initiative you want to implement that would increase sales over the next five years for example

2024 Make recommendations on potential discretionary financing needs. Assignment Help

Decide upon an initiative you want to implement that would increase sales over the next five years for example 2023

Decide upon an initiative you want to implement that would increase sales over the next five years, (for example, market another product, corporate expansion, and so on). Using the sample financial statements, create pro forma statements of five year projections that are clear, concise, and easy to read. Be sure to double check the calculations in your pro forma statements. Make assumptions that support each line item increase or decrease for your forecasted statements. Discuss and interpret the financials in relation to the initiative. Make recommendations on potential discretionary financing needs. Write a 350 – 700 word analysis of the company’s short term and long term financing needs and determine strategies for the company to manage working capita.

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September 2023 The paper must be prepared in a manner acceptable for university level work i e neatly typed 12 point

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The paper must be prepared in a manner acceptable for university level work i e neatly typed 12 point 2023

The paper must be prepared in a manner acceptable for university-level work (i.e. neatly typed, 12-point font, and double-spaced). All sources utilized to support the topic must be properly cited. Traditional academic sources should be used. The paper should be between 2100-3000 words (excluding endnotes and cover page) and adhere to APA format for citations. Review all materials in Chapter 52 and conduct research on the United States Supreme Court case of Cruzan v. Director, Missouri Department of Health, 497 U.S. 261 (1990). The full text of this case, along with numerous case briefs, commentaries, summaries, etc., may be found by simply entering the full name of the case into any major online search engine of your choosing. Alternatively, you may use Westlaw, Lexis or any other professional legal research databank in your research, however, use of such is not required. Following your research, review the following questions: • What was the ultimate numerical vote of the court? • When and how can life support be withdrawn? • How does death by refusal of treatment differ from suicide? • How does a living will work and when does it become of legal effect? • What is a health care directive and how does it work? After completing your research, summarize your answers, and, along with any other sources, if any, address and support your particular position/view on the following specific issues, and, specifically, how you would apply the Saint Leo University Core Values of Community, Respect, and Integrity into your actions. Be sure to use proper APA format for citations. 1. What are the potential foreseeable financial, psychological, and medical, yet unintended, harmful consequences to one’s family and friends in failing to provide a properly executed will and living will prior to one’s final illness and death? 2. What are the fundamental distinctions between recuperative medical care and palliative care? Who should be included in the decision to modify care from recuperative to palliative? When, if ever, is the right to refuse any and all medical care appropriate when such virtually ensures the death of the patient? 3. What professionals, medical or otherwise, should be involved in advising decisions concerning end-of-life wishes? How does euthanasia differ from a simple cessation of treatment? Who should make end of life decisions for those who are without a family member to take on such a role? 4. What measures can be taken to ensure the quality of ongoing family and social relationships, individually and as a group, to end-of-life patients? What pitfalls are to be avoided in ensuring maintenance of these relationships? What actions may be taken to ensure the spiritual and existential dimensions of the process are respected and integrated?

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September 2023 1 Distinguish between data and information Why is the dis tinction important to businesspeople in their management of information

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1 Distinguish between data and information Why is the dis tinction important to businesspeople in their management of information 2023

1. Distinguish between data and information. Why is the dis- tinction important to businesspeople in their management of information? 2. What are the four components of an information system? 3.What is an intranet? Give specific examples of benefits for firms that set up their own intranets. 4. How does a computer virus work? What can individuals and organizational computer users do to reduce the likelihood of acquiring a computer virus?

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September 2023 Develop a 1 050 word evaluation describing business structure and financial statements including the following

2024 Business Structure And Financial Statements Assignment Help

Develop a 1 050 word evaluation describing business structure and financial statements including the following 2023

Develop a 1,050-word evaluation describing business structure and financial statements, including the following: Identify and describe the legal categories of a business organization contrasting tax-related advantages and disadvantages. Next, using your entrepreneur skills, consider starting your own business. What business structure would you choose and why? Discuss financial statements for the chosen business structure, then explain with specific examples from the University Library, how these would help you make decisions about your business. Cite a minimum of two peer-reviewed references. Format your paper consistent with APA guidelines.

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September 2023 This is a 3 page business essay on the value chains of McDonalds and the restaurant called Jamba Juice

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This is a 3 page business essay on the value chains of McDonalds and the restaurant called Jamba Juice 2023

This is a 3 page business essay on the value chains of McDonalds and the restaurant called Jamba Juice. I attached the value chain pictures that I did for boh of these restaurants. These are the instructions: Given the value chain analysis, what specific value chain activity (competency) gives either firm a competitive advantage? Or are the firms at parity? Finally, are any of the competencies sustainable? Please use the attachements I put in to see the value chain numbers for each restaurant. Also, if can add a source or two, it would make the paper better. Please do MLA as well

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September 2023 Assignment 2 Business Plan Breakdown 2 The Marketing Plan This is the second milestone of your business plan the marketing plan

2024 Due 11/28/18 Assignment Help

Assignment 2 Business Plan Breakdown 2 The Marketing Plan This is the second milestone of your business plan the marketing plan 2023

Assignment 2: Business Plan Breakdown 2—The Marketing Plan This is the second milestone of your business plan—the marketing plan. Tasks: Research the market of your chosen project. Based upon your research and what you have learned in the program, generate a 4- to 5-page marketing plan for your chosen project. In your marketing plan, you should address the following points: Explain how the marketing plan targets the market segment. Provide a positioning statement for your project. Define the products and services you will offer. Develop and detail a pricing strategy you will use. Describe the promotion plan you will implement. Identify the target locations with an assessment of their viability. Submission Details: By the due date assigned , save your paper as M2_A2_lastname_firstinitial.doc and submit it to the Submissions Area . This assignment is worth 100 points and will be graded according to the following rubric.

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