2024 Kaplan MT450 Unit 5 QUIZ/Kaplan MT450 Unit 5 QUIZ Assignment Help

Question 1 1 A market structure analysis is used to better understand the Points 2 competition 2023

Question 1.1. A market structure analysis is used to better understand the: (Points : 2) competition customers employees social environment Question 2.2. A typical marketing planning horizon is: (Points : 2) one month six months one year five years Question 3.3.According to the needs hierarchy theory, basic human needs such as food, sleep, and water are examples of ________ needs. (Points : 2) physiological safety Ego social Question 4.4.The value proposition offered by the competitors and the marketing mix used by them will most likely fall under which of the following parts of the competitor analysis? (Points : 2) determination of the competitors’ major objectives assessment of the competitors’ current marketing strategies assessment of the competitors’ strengths and weaknesses internal analysis of your firm’s strengths and weaknesses relative to the competitors Question 5.5.Which of the following refers to one particular product segment of a particular industry? (Points : 2) a product brand a product variant. a product type. a product class. Question 6.6.When marketing managers select a market segment to pursue, it is called: (Points : 2) segmenting the market selecting the target market selecting the right product selective distribution Question 7.7.Which of the following types of competition can be defined as products or services that the customer views as fulfilling the same need? (Points : 2) product form competition product category competition generic competition budget competition Question 8.8.According to the needs hierarchy theory, friendship, affection, acceptance by reference groups are examples of ________ needs. (Points : 2) physiological social ego self-actualization Question 9.9.Which of the following types of competition is based on products that have similar features and provide the same basic function? (Points : 2) product class or product category product form generic budget Question 10.10. Conni is a marketing manager for a paper manufacturer. Many customers are identified as a straight rebuy. Which of the following is an example of a straight rebuy? (Points : 2) frequently purchased routine purchases such as printer toner upgrading the local intranet with new technologies purchasing the first local intranet for a small business routine purchases that have changed in some way such as air travel Question 11.11.Tim is the marketing manager of a toy company. He is segmenting the market via psychographics. Which of the following is an example of a psychographic variable? (Points : 2) religion lifestyle social class density Question 12.12.Which of the following best describes upgrading the existing copier to take advantage of new technology? (Points : 2) straight rebuy situation modified rebuy situation new-task situation repetition purchase Question 13.13.With reference to the chasm model, the term visionaries refers to: (Points : 2) innovators early majority early adopters late majority Question 14.14.What type of competition can destroy entire product categories when a major innovation occurs, so it requires attention, especially for long-run planning? (Points : 2) Product form Product category Generic Budget Question 15.15.An analysis in which the strengths and weaknesses of competitors and their current and likely future strategies are examined is known as competitor analysis. (Points : 2) True False Question 16.16.According to the needs hierarchy theory, ________ needs are based on job security and financial security. (Points : 2) physiological safety ego social Question 17.17.John is a Marketing Manager for Kaplan Soda Inc. He is making decisions about which customer groups his company will pursue for a particular brand or product line. What is this commonly referred to in marketing? (Points : 2) product segmentation perpetual map target marketing market segmentation Question 18.18.Michael is a marketing manager for a home repair organization. He is trying to make a decision on a supplier. Which of the following influences the decision about which supplier is chosen? (Points : 2) the initiator the influencer the decider the purchaser Question 19.19.In technology-based markets, the marketing manager must understand who the different customers that will purchase the product at the introductory stage of the product life cycle and who will purchase the product as it matures. According to Everett Rogers, which of the following types of customers will be the first to buy the product? (Points : 2) early adopters early majority innovators laggards Question 20.20.The concept of segmentation is important because it implies an understanding that customers are homogeneous. (Points : 2) True False

2024 Ashford BUS 650 Week 1 Assignment Assignment Help

Financial Management Challenges The following video discusses the four types of markets perfect competition monopolistic competition oligopoly and monopoly 2023

Financial Management Challenges The following video discusses the four types of markets: perfect competition, monopolistic competition, oligopoly, and monopoly. Given the market structures as described in the video, identify at least two articles from the ProQuest database that highlight and discuss two of the biggest challenges facing financial managers today in these varied market structures. In a three- to five-page paper (excluding title and reference pages), summarize your findings from the articles. Include how market liquidity, competitiveness, and efficiency impact financial managers. The paper should be formatted according to APA style as outlined in the Ashford Writing Center. Be sure to properly cite your two required articles resources using APA style. Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment. Summarizes the Findings From At Least Two Articles Discussing Two of the Biggest Challenges Facing Financial Managers Today Total: 6.00 Distinguished – Comprehensively summarizes the findings from at least two articles, discussing two of the biggest challenges facing financial managers today. The summary effectively includes how market liquidity, competitiveness, and efficiency impact financial managers. Proficient – Summarizes the findings from at least two articles, discussing two of the biggest challenges facing financial managers today. The summary includes how market liquidity, competitiveness, and efficiency impact financial managers. Minor details are missing. Basic – Partially summarizes the findings from at least two articles, discussing two of the biggest challenges facing financial managers today. The summary somewhat includes how market liquidity, competitiveness, and efficiency impact financial managers. Relevant details are missing. Below Expectations – Attempts to summarize the findings from at least two articles, discussing two of the biggest challenges facing financial managers today; however, the summary does not include how market liquidity, competitiveness, and efficiency impact financial managers and/or significant details are missing. Non-Performance – The summary of findings from at least two articles, discussing two of the biggest challenges facing financial managers, is either nonexistent or lacks the components described in the assignment instructions. Critical Thinking: Explanation of Issues Total: 0.15 Distinguished – Clearly and comprehensively explains in detail the issue to be considered, delivering all relevant information necessary for a full understanding. Proficient – Clearly explains in detail the issue to be considered, delivering enough relevant information for an adequate understanding. Basic – Briefly recognizes the issue to be considered, delivering minimal information for a basic understanding. Below Expectations – Briefly recognizes the issue to be considered, but may not deliver additional information necessary for a basic understanding. Non-Performance – The assignment is either nonexistent or lacks the components described in the instructions. Written Communication: Content Development Total: 0.15 Distinguished – Uses appropriate, pertinent, and persuasive content to discover and develop sophisticated ideas within the context of the discipline, shaping the work as a whole. Proficient – Uses appropriate and pertinent content to discover ideas within the context of the discipline, shaping the work as a whole. Basic – Uses appropriate and pertinent content, but does not apply it toward discovering or developing ideas. Overall, content assists in shaping the written work. Below Expectations – Uses content, though it may be unrelated or inappropriate to the topic. Content does not contribute toward the development of the written work, and may distract the reader from its purpose. Non-Performance – The assignment is either nonexistent or lacks the components described in the instructions. Written Communication: Control of Syntax and Mechanics Total: 0.17 Distinguished – Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors, and is very easy to understand. Proficient – Displays comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains only a few minor errors, and is mostly easy to understand. Basic – Displays basic comprehension of syntax and mechanics, such as spelling and grammar. Written work contains a few errors, which may slightly distract the reader. Below Expectations – Fails to display basic comprehension of syntax or mechanics, such as spelling and grammar. Written work contains major errors, which distract the reader. Non-Performance – The assignment is either nonexistent or lacks the components described in the instructions. Written Communication: APA Formatting Total: 0.17 Distinguished – Accurately uses APA formatting consistently throughout the paper, title page, and reference page. Proficient – Exhibits APA formatting throughout the paper. However, layout contains a few minor errors. Basic – Exhibits basic knowledge of APA formatting throughout the paper. However, layout does not meet all APA requirements. Below Expectations – Fails to exhibit basic knowledge of APA formatting. There are frequent errors, making the layout difficult to distinguish as APA. Non-Performance – The assignment is either nonexistent or lacks the components described in the instructions. Written Communication: Page Requirement Total: 0.18 Distinguished – The length of the paper is equivalent to the required number of correctly formatted pages. Proficient – The length of the paper is nearly equivalent to the required number of correctly formatted pages. Basic – The length of the paper is equivalent to at least three quarters of the required number of correctly formatted pages. Below Expectations – The length of the paper is equivalent to at least one half of the required number of correctly formatted pages. Non-Performance – The assignment is either nonexistent or lacks the components described in the instructions. Written Communication: Source Requirement Total: 0.18 Distinguished – Uses more than the required number of scholarly sources, providing compelling evidence to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment. Proficient – Uses required number of scholarly sources to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment. Basic – Uses less than the required number of sources to support ideas. Some sources may not be scholarly. Most sources on the reference page are used within the body of the assignment. Citations may not be formatted correctly. Below Expectations – Uses inadequate number of sources that provide little or no support for ideas. Sources used may not be scholarly. Most sources on the reference page are not used within the body of the assignment. Citations are not formatted correctly. Non-Performance – The assignment is either nonexistent or lacks the components described in the instructions.

2024 For Math Guru Only Assignment Help

Cost Volume Profit Analysis Purpose of Assignment The Case Study focuses on CVP Cost Volume Profit break even and margin of safety analyses which allows 2023

Cost-Volume-Profit Analysis Purpose of Assignment The Case Study focuses on CVP (Cost-Volume-Profit), break-even, and margin of safety analyses which allows students to experience working through a business scenario and applying these tools in managerial decision making. Assignment Steps Resources: Generally Accepted Accounting Principles (GAAP), U.S. Securities and Exchange Commission (SEC) Tutorial help on Excel® and Word functions can be found on the Microsoft® Office website. There are also additional tutorials via the web offering support for Office products. Scenario: Mary Willis is the advertising manager for Bargain Shoe Store. She is currently working on a major promotional campaign. Her ideas include the installation of a new lighting system and increased display space that will add $24,000 in fixed costs to the $270,000 in fixed costs currently spent. In addition, Mary is proposing a 5% price decrease ($40 to $38) will produce a 20% increase in sales volume (20,000 to 24,000). Variable costs will remain at $24 per pair of shoes. Management is impressed with Mary’s ideas but concerned about the effects these changes will have on the break-even point and the margin of safety. Complete the following: Compute the current break-even point in units, and compare it to the break-even point in units if Mary’s ideas are used. Compute the margin of safety ratio for current operations and after Mary’s changes are introduced (Round to nearest full percent). Prepare a CVP (Cost-Volume-Profit) income statement for current operations and after Mary’s changes are introduced. Prepare a maximum 700-word informal memo to management addressing Mary’s suggested changes. Explain whether Mary’s changes should be adopted. Why or why not? Analyze the above information (three bullet points above) and use this information to support your suggestion. Show your work in Microsoft® Word or Excel®. Complete calculations/computations using Microsoft® Word or Excel®. Format your assignment consistent with APA guidelines.

2024 ECON ASSIGNMENT Assignment Help

Ashford 3 Week 2 Assignment Raise or Lower Tuition You have been hired by 2023

Ashford 3: – Week 2 – Assignment Raise or Lower Tuition? You have been hired by Nobody State University (NSU) as a consultant to help the university with how to increase their total revenue. The university has been struggling in recent years, so they have hired you to help them in their last attempt to find an appropriate solution so that the university can survive. Raise or Lower Tuition? Suppose that, in an attempt to raise more revenue, Nobody State University increases its tuition. Assess a raise in tuition and if it will necessarily result in more revenue. Describe the conditions under which revenue will (a) rise, (b) fall, or (c) remain the same. Explain the process of revenue at NSU, focusing on the relationship between the increased revenue from students enrolling at NSU despite the higher tuition and the lost revenue from possible lower enrollment. If the true price elasticity were (-1.2), discuss what you would suggest the university do to expand revenue. Using what you have learned in this course, explain how you would resolve this problem if you were the President of NSU. In a three- to five-page paper (not including title and reference pages), provide subheadings or separate paragraphs for each of the questions listed to help focus your paper for the executives that have requested it. Support your paper with at least two academic sources from the Ashford Library. You are required to format you paper according to APA style guidelines.