2024 Complete the external environmental scan for your organization. Assignment Help

Complete the external environmental scan for your organization Perform an internal competitive 2023

Complete the external environmental scan for your organization. Perform an internal competitive environmental scan for your organization. Write a summary of no more than 1,400 words that does the following: Identifies and analyzes the most important external environmental factor in the remote, industry, and external operating environments Identifies and analyzes the most important internal strengths and weaknesses of your organization: include an assessment of the organization’s resources Assesses the organization’s competitive position and possibilities Analyzes the structure of the organization and how this affects organizational performance *****Will tell you my organization when we shake hands in a private message.

2024 IKEA Analysis Report Assignment Help

DUE WEDNESDAY OCTOBER 21 What is values based service How can a company create value for 2023

DUE WEDNESDAY OCTOBER 21 What is values-based service ? How can a company create value for customers and other stakeholders? Values-based service is defined as service that is firmly based on the core company values as well as social and environmental responsibility. When the core company values and the social and environmental values are in accordance with the values of customers and other stakeholders, resonance (rather than dissonance) occurs. To be successful, a values-based service business must seek resonance with its customers and other stakeholders in terms of values and avoid any suggestion of dissonance. Companies, such as IKEA, nurture and communicate values in their customer relationships. Read the article “Values-Based Service Brands: Narratives from IKEA” by Edvardsson from the readings for this module. Using IKEA as the company in point, conduct research, using the Argosy University online library and the Internet, to better understand the “IKEA environment.” Based on your research, write a report addressing the following points: IKEA’s Marketing (1 page) Corporate strategy begins with marketing and understanding the key elements of the marketing plan. For IKEA, describe the following elements of its marketing strategy: How do IKEA’s products, services, and related attributes satisfy the wants and needs known as its value proposition? How does IKEA create a well-defined market position that appeals to customer wants and needs and differentiates its offering from competitive offerings in a process known as positioning and differentiation? Assess IKEA’s strategy using the criteria listed below: Value Chain (1 page) Analyze the three sources of value (economic, social, and environmental) in IKEA’s value chain. Explain sources of value as they relate to the wants and needs of IKEA’s core customer. Explain how IKEA’s supply chain supports its value proposition. Explain how IKEA’s focus on customer value (economic, social, and environmental) is reflected in its supply chain. Intangible Products (1 page) Explain IKEA’s intangible products and benefits. Explain how other firms employ this concept of intangibles to erect barriers to entry for competitors. Explain how the concept of intangible benefits is used to increase profits. Customers (1 page) IKEA considers the customer to be a critical stakeholder. The IKEA message is directed to the majority of people and what they can afford, and its pricing is dependent on the economic values that serve a majority of its customers. Explain how this approach may or may not maximize profits for IKEA. Explain if this premise is at odds with supply and demand economics. Give reasons for your answer. Performance Measures (1 page) Suppose you are a vice-president of manufacturing for IKEA and are responsible for establishing operating performance measures. For all of the performance factors other than quality and cost, create a set of 4–6 performance measures for evaluating your managers that integrates IKEA’s values (economic, social, and environmental) as discussed in the article written by Edvardsson. For each performance measure, identify one specific process measure that demonstrates how well these values are being upheld in the manufacturing activities including suppliers of the company. Recommend how you would develop the workforce to live these values in the workplace. Suggest types of hiring, training, and performance management criteria that you will apply to the workforce. Write a 6–8-page paper in Word format. Please use 3–7 scholarly articles in your research. Apply APA standards to citation of sources. Then, develop a short 6–8-slide Power Point presentation (not including the title and reference slides) covering the same information. Include headings for each slide, and provide your talking points in the notes section to explain the content if the presentation is given verbally. LASA 1 Grading Criteria Assignment Component Proficiency Maximum Points Content Knowledge: Understanding Communicates understanding of how to synthesize IKEA’s marketing function to explain its target customers, products/services, market position, etc. CO 1 MSM PO: 2, 4, 5 MBA PO: 1.1, 1.2, 1.3, 2.1, 2.2, 2.3 ILO 1, 3, 6 Response incorporates analysis and synthesis of central concepts of the assigned topic. Response reflects understanding of the nature of the specific topic within the discipline and its applications in contemporary times. Response provides necessary details and specific examples. 36 Content Knowledge: Application Component 1 Communicates the ability to synthesize IKEA’s three sources of value in its value chain to explain its relation to wants and needs of customers, value proposition, and focus of customer value in its supply chain. CO: 3 MSM PO: 2, 4 MBA PO: 2.1, 2.2, 2.3, 3.3 ILO: 1, 2, 3, 6 Response demonstrates a working command of the disciplinary content knowledge. Response examines the specific issue within the context of the topic area using relevant details and examples. Response analyzes the specific aspect of the issue to applicable areas within the discipline and their relevance to real-world contexts. Response is adequately supported by current and relevant literature. 36 Content Knowledge: Application Component 2 Communicates the ability to synthesize data to explain IKEA’s intangible products and benefits, how other firms employ intangibles and how it might be used to increase profits. CO: 3 MSM PO: 2, 4 MBA PO: 2.1, 2.2, 2.3, 3.3 ILO: 1, 2, 3, 6 Response demonstrates a working command of the disciplinary content knowledge. Response examines the specific issue within the context of the topic area using relevant details and examples. Response analyzes the specific aspect of the issue to applicable areas within the discipline and their relevance to real-world contexts. Response is supported by current and relevant literature. 36 Content Knowledge: Application Component 3 Communicates the ability to synthesize data to explain IKEA’s approach of how customers are stakeholders, how this may maximize profits, how it is at odds with supply and demand economics, and why. CO: 3 MSM PO: 2, 4 MBA PO: 2.1, 2.2, 2.3, 3.3 ILO: 1, 2, 3, 6 Response demonstrates a working command of the disciplinary content knowledge. Response examines the specific issue within the context of the topic area using relevant details and examples. Response analyzes the specific aspect of the issue to applicable areas within the discipline and their relevance to real-world contexts. Response is adequately supported by current and relevant literature. 28 Content Knowledge: Application Component 4 Communicates the ability to synthesize data to create a set of 4–6 performance measures for evaluating mangers that integrate with IKEA’s values, and explain how you would implement them in the workplace. CO 1 MSM PO: 2, 4, 5 MBA PO: 1.1, 1.2, 1.3, 2.1, 2.2, 2.3 ILO 1, 3, 6 Response demonstrates a working command of the disciplinary content knowledge. Response examines the specific issue within the context of the topic area using relevant details and examples. Response analyzes the specific aspect of the issue to applicable areas within the discipline and their relevance to real-world contexts. Response is supported by current and relevant literature. 48 Written Communication/ Personal Effectiveness Conveys through written word understanding and application of an understanding and application by delivery of a report identifying the three most promising avenues for achieving best practices within the company. CO 2 MSM PO: 2, 3, 5 MBA PO: 1.1, 1.2, 1.3, 2.1, 2.2, 2.3, 3.3 ILO: 1, 3, 5, 6 Writing is concise and clear in content, language use, grammar, organization, and sentence structure. Writing is free of major grammatical and usage errors. 8 Oral Communication/ Personal Effectiveness Conveys through oral communication, such as a PowerPoint presentation, an understanding and application delivery of a report identifying the three most promising avenues for achieving best practices within the company. CO 2 MSM PO: 2, 3, 5 MBA PO: 1.1, 1.2, 1.3, 2.1, 2.2, 2.3, 3.3 ILO: 1, 3, 5, 6 Presentation is concise with a logical flow of thought. Content includes clearly articulated key points that are free of major errors. Presentation is visually appealing and addresses audience considerations adequately. 8 Total: 200

2024 MKT 421 Final Exam NEW Assignment Help

MKT 421 Final Exam NEW 1 Blending the firm s promotion efforts to convey a complete 2023

MKT 421 Final Exam NEW
1)Blending the firm’s promotion efforts to convey a complete and consistent message is the goal of:
2 )When an advertiser pays a fixed amount (e.g. 70 cents) each time a Web surfer clicks on the advertiser’s ad and links to the advertiser’s website, this process is called a(n):
3 )Marketers cannot assume that a product that meets consumer needs in one country will do so in another. This is because:
4 ) Because she frequently buys books at Amazon.com, Sophie Soleil set up an account and password at the website. Now, when she logs on and searches for a specific book, a note pops up at the center of her laptop screen saying: Hello, Sophie, we have recommendations for you, and proceeds to list other titles that Sophie might enjoy based on her previous purchases. Amazon can remember Sophie (and her previous purchases) because the online retailer uses:
3) Marketers cannot assume that a product that meets consumer needs in one country will do so in another. This is because:
4) Because she frequently buys books at Amazon.com, Sophie Soleil set up an account and password at the website. Now, when she logs on and searches for a specific book, a note pops up at the center of her laptop screen saying: Hello, Sophie, we have recommendations for you, and proceeds to list other titles that Sophie might enjoy based on her previous purchases. Amazon can remember Sophie (and her previous purchases) because the online retailer uses:
5 )In which quadrant of the SWOT analysis tool does the following fit? A firm is in a fast-growing industry.
6) The phrase big data refers to:
7) Genetech Corp. has invested heavily to develop a patented new product. Genetech wants to achieve a rapid return on its investment. It probably should set a ______________ pricing objective.
8 )From the perspective of macro-marketing, e-commerce specialists CarFax (which provides vehicle history reports) and Cars.com (a website offering auto comparison shopping) have emerged within the auto industry because:
9 )According to the concept of social responsibility, a firm has a duty to:
10) The main difference between the marketing department era and the marketing company era is:
11 )In the 1990s, DVDs replaced audiocassettes and floppy disks as the storage media of choice for music and computers. At which stage of the product life cycle is the DVD today?
12 )The three basic sales tasks are:
13 )Clearwater Office Supply sells frequently purchased office supplies to businesses in a metropolitan area. It is a well-established company with a large share of the market. Its promotion should probably focus on:
14 )A producer might use a pulling policy rather than a pushing policy if:
15 )The main difference between a marketing strategy and a marketing plan is that:
16 )In the American Marketing Association’s Statement of Ethics, which ethical value stresses a firm’s attempts to balance the needs of its buyers with the interests of sellers?
17) A useful tool for organizing the competitor analysis is:
18 )Which of the following is true of direct distribution?
19) Compared with other approaches to business, the marketing concept is distinct in that it:
20) David Oreck advertises Oreck vacuum cleaners via commercials that run on national radio programs. He encourages consumers to try my 8-pound Oreck vacuum for free for 30 days, and to return it if they aren’t satisfied. He then provides an easy-to-remember toll-free telephone number that consumers can use to place orders. Regarding the AIDA model, the free-trial period and availability of a toll-free number are devices used mainly to:
21) The sales analysis of a product revealed that profits were highest when it was initially introduced into the market with a high selling price. However, the price was gradually reduced as it started facing competition as substitutes entered the market. This is an example of a(n) _____.
22) Which of the following is a common cause of new product failures?
23) Behavioral targeting:
24) TammiSoloft has itchy eyes and a stuffy nose, and suddenly becomes aware of many TV ads for allergy products that she never noticed before. This illustrates:
25) When a company provides its advertising agency with a statement about a new product to use in designing an advertising campaign, and this statement includes a description of the target market, the product type, the primary benefits of using the product, and how this product is different from, and better than, competitive products, what type of statement is this?
26) The primary purpose of branding is:
27) When new product ideas are chosen based on ratings and comments from customers, this process is called ______.
28) Most firms in the business world set their prices using:
29) More than 600,000 loyal customers signed up in advance to purchase the iPhone4 in an Apple store the first day it was available for sale in the U.S. What type of response behavior were these Apple followers demonstrating?
30) The advantages of working with an intermediary usually increase when there is:

2024 Week 3 Homework Questions 1) The following questions are based on the same scenario I used for question 3 in your week 1 homework. That question addressed violations of the Code of Conduct. I want to apply the same scenario to legal liabilities. Here Assignment Help

Week 3 Homework Questions 1 The following questions are based on the same scenario I 2023

Week 3 Homework Questions 1) The following questions are based on the same scenario I used for question 3 in your week 1 homework. That question addressed violations of the Code of Conduct. I want to apply the same scenario to legal liabilities. Here is a copy of the scenario: John Smith owns a small, privately held firm. He hired you to audit its financial statements. He told you that the audit was to be completed in time to submit audited financial statements to a bank as part of a loan application. You immediately accepted the engagement and agreed to provide an auditor’s report within three weeks. John agreed to pay you a fixed fee plus a bonus if the loan was granted. You hired two accounting students to conduct the audit and spent several hours telling them exactly what to do. You told the students not to spend time reviewing John’s internal controls but instead to concentrate on proving the mathematical accuracy of the ledger accounts and on summarizing the data in the accounting records that support John’s financial statements. The students followed your instructions and, after two weeks, gave you the financial statements, which did not include footnotes. You studied the statements and prepared an unqualified auditor’s report. The report, however, did not refer to generally accepted accounting principles or to the fact that John had changed to the accounting standard for capitalized interest. Here are the new questions: a) After the audit was completed, John used the financial statements to secure a loan from a bank. Within a year, John was unable to make payments on the loan. In the process of investigating the reason why, the bank determined that the financial statements were material misstated. John, however, was near bankruptcy and could not pay off the loan. The bank sued you for the balance due on the loan. Given the violations I discussed in my solution to the week 1 homework, do you think the bank will prevail? You answer should provide an analysis of the legal issues involved to include what basis the bank would have to sue, what you level of liability would be(proportionate or joint and several), and a clear statement of why or why not you think the bank would prevail to include how effective your defenses might be. b) Now assume that instead of applying for a bank loan, you knew that John was planning to use the financial statements as part of a prospectus for an initial public stock offering (IPO), i.e., John’s firm sold stock directly to the public. John did and a potential investor read the prospectus and did a comprehensive analysis of the financial statements as a basis for his decision to buy a significant portion of stock in the new corporation. A year later, the firm was doing so badly that its stock price was down to 10% of what it was after the IPO. The investor sued both the John’ s new corporation and you for his investment losses. During the trial, the investor was able to show that the financial statements were materially misstated in key areas that affect firm value. Given the violations I discussed in my solution to the week 1 homework, do you think the investor will prevail? You answer should provide an analysis of the legal issues involved to include what bases (cover all that apply) the investor would have to sue, what your level of liability would be (proportionate or joint and several), and a clear statement of why or why not you think the investor would prevail to include how effective your defenses might be. 2) The text lists 18 audit objectives – 8 for balances, 6 for transactions, and 4 for presentation and disclosure. For each of the following audit procedures, list the category and specific objective each tests and provide an explanation of why you selected the category and object. Some of these audit procedures test more than on objective and I want you to list and explain all that apply. Assume all procedures were executed on the audit for a fiscal year ending December 31, 2014. Fill in the following table to answer the question. I have filled in the first item as an example. Audit Procedure Category Objective Explanation 1. Examine sales invoices for the last five sales transactions recorded in the sales journal in 2014 and examine shipping documents to determine they are recorded in the correct period. Balance Transaction Cutoff Timing The cutoff object is to determine that transactions recorded near the end of an accounting period are included in the correct period. The text is unclear here because it states that balance-related objectives are applied to balance sheet accounts and sales is an income statement account. However, I believe the procedure still fits the cutoff objective. This procedure would also test whether the transaction was recorded on the correct date. Since transactions that are recorded at the end of the year also are recorded during the year, this objective also would apply. 2. Add all customer balances in the accounts receivable trail balance and agree the amount to the general ledger. 3. Determine whether long-term receivables and related party receivables are reported separately in the financial statements. 4. For a sample of shipping documents selected from shipping records, trace each shipping document to a transaction recorded in the sales journal. Audit Procedure Category Objective Explanation 5. Determine whether all risks related to accounts receivable are adequately disclosed. 6. Examine a sample of duplicate sales invoices to determine whether each one has a shipping document attached. 7. Inquire of the client whether any accounts receivable balances have been pledged as collateral on long-term debt and determine whether all required information is included in the footnote description for long-term debt. 8. Send letters to a sample of accounts receivable customers to verify whether they have an outstanding balance at December 31, 2014 Audit Procedure Category Objective Explanation 9. For a sample of sales transactions selected from the sales journal, verify that the amount of the transaction has been recorded in the correct customer account in the accounts receivable ledger. 10. Foot the sales journal for the month of July and trace posting to the general ledger. 11. For a sample of customer accounts receivable balances at December 31, 2014, examine subsequent cash receipts in January 2015 to determine whether the customer paid the balance due. 12. Discuss with the credit department personnel the likelihood of collection of all accounts as of December 31, 2014 with a balance greater than $100,000 and greater than 90 days old.

2024 Unit III Case Study Assignment Help

Unit III Case Study Read the case studies on pages 192 209 of your textbook Once 2023

Unit III Case Study Read the case studies on pages 192-209 of your textbook. Once you have read and reviewed the case scenario, respond to the following questions with thorough explanations and well supported rationale. 1. To what degree does the product align with the current trend of healthy living? How does the family life cycle work into discussion? 2. What is involved with successful branding? Explain how solid brand management and positioning would impact this product. 3. Based upon your assessment, has Frito Lay identified the most appropriate target market? Include your rationale. Would you suggest an alternative or additional target market? 4. Are the Sun Chips multi-grain snacks a sustainable new product addition to the Frito Lay product line? Think about whether it aligns with Frito Lay’s overall product marketing strategies. Include some level of discussion on the competition and industry. Your response should be a minimum of three pages in length, double spaced. Textbook: Dessler, G. (2015). Human resource management (14th ed.). Upper Saddle River, NJ: Pearson Education.