2024 Anna Bellatorre, Inc. manufactures five models of kitchen appliances at its Mesa plant. The company is installing activity- Assignment Help

E4 10Anna Bellatorre Inc manufactures five models of kitchen appliances at its Mesa plant 2023

E4-10Anna Bellatorre, Inc. manufactures five models of kitchen appliances at its Mesa plant. The company is installing activity-based costing and has identified the following activities performed at its Mesa plant. 1. Designing new models. 2. Purchasing raw materials and parts. 3. Storing and managing inventory. 4. Receiving and inspecting raw materials and parts. 5. Interviewing and hiring new personnel. 6. Machine forming sheet steel into appliance parts. 7. Manually assembling parts into appliances. 8. Training all employees of the company. 9. Insuring all tangible fixed assets. 10. Supervising production. 11. Maintaining and repairing machinery and equipment. 12. Painting and packaging finished appliances. Having analyzed its Mesa plant operations for purposes of installing activity-based costing, Anna Bellatorre, Inc. identified its activity cost centers. It now needs to identify relevant activity cost drivers in order to assign overhead costs to its products. Instructions Using the activities listed above, identify for each activity one or more cost drivers that might be used to assign overhead to Anna Bellatorre’s five products.

2024 Rowe Pottery designs and makes specialized gift quality pottery. Assignment Help

1 Rowe Pottery designs and makes specialized gift quality pottery Rowe is considering manufacturing its own clay 2023

1) Rowe Pottery designs and makes specialized gift quality pottery. Rowe is considering manufacturing its own clay. Currently, the cost to buy clay is $2.65 per pound. If Rowe were to make the clay, three raw materials would have to be purchased. The raw materials are used in equal quantities (Mat 1 cost $.25/lb, Mat 2 cost $.43/lb and Mat 3 cost $.70/lb) and three pounds of raw materials makes three pounds of clay. The clay would be mixed in a large vat for proper curing and consistency. Three employees ($15/hour labor and benefits) would be needed to monitor each batch of clay which takes 10 hour and yields 500 pounds of clay. Variable overhead would consist of additional maintenance on the required equipment and storage of the unfinished clay and would total $620 per batch of clay. The clay could be produced in the current facility but would result in approximately $90,000 of additional inventory on hand at any given time. Currently, Rowe buys 250,000 pounds of clay each year. What is the return on investment if Rowe decides to make its own clay? Should they make the clay? Explain. 2) Pottery throwers are paid $30 per hour and can throw approximately 6 pieces per hour. Using the costs above for clay, the average pot requires 6 lbs of clay each (use the cost of clay determined above) All pottery must be fired in a kiln to harden. Every firing takes 10 hours of set up and 3 hours of take down ($15/hr) and yeilds 38 pieces of pottery. The kiln in 2011 used 235,000 therms of gas at $.22 per therm and was fired 930 times (which is the projection also for 2012). The kiln cost $150,000 in 2007 and is being depreciated over 10 years with no salvage value using the straight line method. Each piece of pottery is also decorated at a rate of 4 pots per hour with decorators costing $22 per hour. Shipping and handling usually cost $6 per piece. The production manager’s salary is $91,000 per year and selling costs are fixed around $126,000 per year. Rowe receives a special order for 5,000 Christmas pots that will be picked up at the factory cutting shipping and handling costs in half. Also, the decorating needs on these pots will take half as long as usual. The customer is offering $37 per pot (regular price is $58). Should Rowe take the order? Show your computations. Explain your conclusion. 3) Wilson Athletic has developed a new golf ball that consistently flies 20% further than their old balls. With the worldwide market for golf balls at 3 million dozen, Wilson believes their new ball is revolutionary enough to capture 8% of that market in the first year and 16% in the second through fifth year of production. Wilson plans on selling this ball at premium to the price of other balls at $31 per dozen. However, variable costs per dozen are also relatively high due to the specialized nature of the manufacturing-$21. To reach their sales goals, Wilson plans to pay $1.5 million in advertising and $2.2 million in player endorsement contracts each year that Wilson makes the ball. Wilson will also have to add on to its existing factory and add new equipment that will (in total) cost $2.2 million. This facility will require $250,000 in utilities and maintenance per year of manufacturing. This building and equipment will have a five year life and can be sold for $50,000 at the end of five years. Wilson’s tax rate is 40% and discount rate/cost of capital is 12%. What is the NPV and IRR for the new golf ball project? Should Wilson proceed with the project?

2024 Assignment 2: Marketing Plan Assignment Help

Assignment 2 Marketing Plan This assignment consists of two 2 sections a marketing plan and sales strategy and a 2023

Assignment 2: Marketing Plan This assignment consists of two (2) sections: a marketing plan and sales strategy, and a marketing budget. Note: You must submit both sections as separate files for the completion of this assignment. For the first six (6) months your company is in business—to give you time to perfect your product and to learn from actual customers—you will start marketing and selling in your own community, a radius of twenty-five (25) miles from where you live. For most non-alcoholic beverages, marketing (as opposed to the actual product itself) is key to success. Cola drinks, for example, are fairly undifferentiated, as are many energy drinks, juices, bottled water, and the like. Companies producing these types of beverages differentiate themselves and attract market share through marketing and brand awareness—both of which are critical to success. Section 1: Marketing Plan & Sales Strategy (MS Word or equivalent) Write the three to five (3-5) page Marketing Plan & Sales Strategy section of your business plan, in which you: Define your company’s target market. Analyze the types of consumers who will be drinking your beverage in demographic terms (i.e., age, education level, income, gender, ethnic group, etc.). Support your analysis with actual data on the size of the demographic groups in your local community (nearby zip codes). Outline the demographic information for your company specified on the worksheet in the course text (p. 107 | Demographic Description ). Click here for help accessing a specific page number in your eBook. Hints: At American FactFinder ( http://census.gov ), you will find demographic information on potential consumers in your area. If you are selling through other businesses (such as grocery stores), indicate the number of those businesses in your local area. You will find information about such businesses in your local area at County Business Patterns ( https://www.census.gov/programs-surveys/cbp.html ). Check Chapter 2 of Successful Business Plan for more research sources. Assess your company’s market competition. Use the factors listed in the course text graphic (p. 123 | Assess the Competition ) to assess your company’s market competition. Defend your strategy to successfully compete against market leaders in your segment. Hints: For example, in the soft drink market, it is intimidating to try to compete against Coke and Pepsi. Newcomers in mature markets typically must pursue niche markets or even create new market categories, as Red Bull did with energy drinks. Defend your plan to differentiate yourself from the competition using the information detailed on the worksheet in the text (p. 131 | Market Share Distribution ). Hints: Every business faces competition and the non-alcoholic beverage market is an especially crowded market. Clarify your company’s message using the information provided on the worksheet in the text (p. 160 | The Five F’s ). Hints: Before you choose your marketing vehicles, you must determine the message you want to convey through those vehicles. Identify the marketing vehicles you plan to use to build your company’s brand. Justify the key reasons why they will be effective. Provide examples of other non-alcoholic beverage companies that use these tactics effectively. Hints: If you plan to use online marketing tactics, refer to the worksheet in the text (p.171 | Online Marketing Tactics ) to aid your response. Remember that even if you’re selling through grocery stores you need to build your brand and social media is a major part of that in regard to beverages. Some of the marketing tactics that beverage companies use include: sampling in grocery stores, building a following on social media, sponsoring events, exhibiting at trade shows attended by retailers, and so on. You will use a combination of these tactics. For example, if you decide to give out samples in grocery stores, promote your sampling on your social media networks and those of the grocery store. Hints: If you are planning to distribute through resellers, describe how you plan to reach them, for example, through industry trade shows or by establishing your own sales force. For information on trade shows, visit the Trade Show News Network ( http://www.tsnn.com ). You can exhibit or network at these shows. Format your assignment according to these formatting requirements: Cite the resources you have used to complete the exercise. Note: There is no minimum requirement for the number of resources used in the exercise. Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length. Section 2: Marketing Budget (MS Excel worksheets template) Section 2 uses the “Business Plan Financials” MS Excel template (see: Course Required Files in Week 1). Use the “Business Plan Financials Guide” (see: Course Required Files in Week 1) to support your development of the Marketing Budget. Complete the Marketing Budget worksheet for your company. Hints: The goal of the marketing budget is to help you determine how much it will cost you to reach your market and achieve your sales goals. Hints : When filling out the “Marketing Budget” worksheet in the Excel spreadsheet: Begin in the current year and complete a marketing budget for the first year of your business. The information you enter in the marketing budget spreadsheet will flow through to your “Income Statement” in the Business Plan Financials. Leave the number at zero (0) for any marketing vehicles you do not intend to use. Remember that all marketing activities involve costs. If social media represents a significant portion of your marketing, assume you will have cost of advertising and that should be reflected on your budget. Even if a social media site charges nothing to use it, you will need to use company resources to manage the site, pay someone to execute your social media marketing campaigns, and will most likely pay for ads on that site. Do NOT leave the “Marketing Budget” blank, assuming you will not have any marketing costs. The specific course learning outcomes associated with this assignment are: Recommend effective business strategies based on an analysis of domestic and global operating environments, market dynamics, and internal capabilities. Analyze competitive positions including foreign market entry and the resulting impact on business strategy. Use technology and information resources to research issues in strategic management. Write clearly and concisely about strategic management using proper writing mechanics.

2024 Marketing Assignment Help

Directions Identify a company you would like to use for this assignment This should 2023

Directions: Identify a company you would like to use for this assignment. This should be an organization that you are familiar with, or have access to their information. You will complete a comprehensive marketing plan, which will include an analysis of their current market situation. In other words, ask yourself: Is the industry growing? What is the market share for the organization that they represent? Who is the dominant player in the marketplace? Remember, you will need to justify your approach using market research and data. The second step in the process is the actual writing of the plan. Think about the following: What are the goals and objectives for the organization? What is the timing of the plan? What resources will be required to achieve the plan? What are the financial goals? In your marketing plan, be sure to include the following sections: Executive Summary and Table of Contents In the executive summary, make sure you address all the main goals and objectives of your plan. These goals and objectives need to be clear, measurable, and reasonable. Situational Analysis A situational analysis presents a snapshot of the market in its current state by describing the company’s products/services, target segments, distribution networks, and position of the products/services in the segment, along with competing offerings and relative positioning. It includes current and future assessment of the business conditions and challenges. Within your situational analysis, analyze all the following points: Market summary SWOT analysis Competitor analysis Product offering Keys to success Critical issues Pricing Marketing Strategy The marketing strategy describes the planned direction and goals of the marketing activities, incorporating facts and assumptions about the market size, growth, and financial objectives. Think about the following questions: Where do you see your business going in the next 3-5 years? What is unique about your product portfolio? How will you tell the consumer about your products and unique value proposition? How will you stay connected to your target market’s needs and wants? How will you price your product? Within your market analysis, be sure to address the following: Mission Marketing objectives Product positioning Marketing mix (4 Ps) Marketing research Financials The financials of the marketing plan describe a set of five-year revenue, cost, and profit projections for the marketing plan, including any initial startup costs, sales by channel and segment, and profit margins. Think about the following questions: How much do you plan to sell? What are your factory cost targets? What is your profit target by percent and dollar amount? Remember to include the following in your financials: Sales Forecast Profit targets Controls The controls of the marketing plan describe the budget tactical activities for implementing the plan, as well performance benchmarks for each activity. These include pricing, product configuration, promotion, and distribution performance benchmarks, and plans for changing any of the parameters if performance measures are not met. They are in place to measure forecast and profit attainment. Forecasts should be reviewed monthly and quarterly. Secondly, a 12-month calendar should be developed to clearly target specific dates for product introductions and promotional activity. Remember to include the following: Milestones Implementations and timelines Summary The summary of the marketing plan should summarize the plan by summarizing the size and scope of the opportunity, and reiterating the STP (segmentation, targeting, positioning) and 4 P (product, price, place, promotion) elements of the plan. It should tell the reader that the plan is real, how you will win, and why it is worth pursuing as an organization (RRW). This section should be no longer than one page. Remember to review the grading criteria as you write the plan to ensure you address all needed elements. Use the grading criteria to guide your report. Make sure you include details within your analysis to support your ideas. Use proper grammar, spelling, and APA style throughout. For more information on modeling the buying process, refer to your textbook. Write an 8–12-page report in Word format. Apply APA standards to citation of sources.