2024 ACCT 504 Accounting and Finance Managerial Use Final Exam 4 Sets Assignment Help

Week 8 Final Exam Set 1 1 Question TCO A An advantage of the corporate form of 2023

Week 8 Final Exam Set 1 1. Question: (TCO A) An advantage of the corporate form of business is that _____. (Points : 5) 2. Question: (TCO A) When a corporation distributes a dividend, _____. (Points : 5) 3. Question: (TCOs A, B) Below is a partial list of account balances for Denton Company: 4. Question: (TCOs B, E) A small and private company may be able to justify using a cash basis of accounting if it has _____. (Points : 5) 5. Question: (TCO D) In a period of increasing prices, which inventory cost flow assumption will result in the lowest amount of income tax expense? (Points : 5) 6. Question: (TCOs A, E) Equipment was purchased for $60,000. Freight charges amounted to $2,800 and there was a cost of $8,000 for building a foundation and installing the equipment. It is estimated that the equipment will have a $12,000 salvage value at the end of its 5-year useful life. Depreciation expense each year using the straight-line method will be _____. (Points : 5) 7. Question: (TCOs D, G) Lopez Corporation issues 500 ten-year, 8%, $1,000 bonds dated January 1, 2007, at 96. The journal entry to record the issuance will show a _____. (Points : 5) 8. Question: (TCO C) Accounts receivable arising from sales to customers amounted to $35,000 and $40,000 at the beginning and end of the year, respectively. Income reported on the income statement for the year was $120,000. Exclusive of the effect of other adjustments, the cash flows from operating activities to be reported on the statement of cash flows is _____. (Points : 5) 9. Question: (TCO F) Which one of the following is not a tool in financial statement analysis? (Points : 5) 10. Question: (TCO F) In vertical analysis, the base amount for studying salary and wages expense is generally _____. (Points : 5) 11. Question: (TCO F) Ratios are most useful in identifying _____. (Points : 5) 12. Question: (TCO F) A common measure of liquidity is _____. (Points : 5) 13. Question: (TCO F) Return-on-assets ratio is most closely related to _____. (Points : 5) 14. Question: (TCO G) To calculate the market value of a bond, we need to _____. (Points : 5) ACCT 504 Accounting and Finance, Managerial Use and Analysis Final Exam Set 2 Page 1 1. Question: (TCO A) Which one of the following is an advantage of corporations relative to partnerships and sole proprietorships? (Points : 5) 2. Question: (TCO A) When a corporation distributes a dividend, _____. (Points : 5) 3. Question: (TCOs A, B) Below is a partial list of account balances for Cerner Company: (Points : 5) 4. Question: (TCOs B, E) A small and private company may be able to justify using a cash basis of accounting if it has _____. (Points : 5) 5. Question: (TCO D) Three companies report the same cost of goods available for sale, but each employs a different inventory costing method. If the price of goods has increased during the period, then the company using _____. (Points : 5) 6. Question: (TCOs A, E) Equipment was purchased for $60,000. Freight charges amounted to $2,800 and there was a cost of $8,000 for building a foundation and installing the equipment. It is estimated that the equipment will have a $12,000 salvage value at the end of its 5-year useful life. Depreciation expense each year using the straight-line method will be _____. (Points : 5) 7. Question: (TCOs D, G) Mendez Corporation issues 2,000 ten-year, 8%, $1,000 bonds dated January 1, 2007, at 103. The journal entry to record the issuance will show a _____. (Points : 5) 8. Question: (TCO C) Accounts receivable arising from sales to customers amounted to $35,000 and $40,000 at the beginning and end of the year, respectively. Income reported on the income statement for the year was $120,000. Exclusive of the effect of other adjustments, the cash flows from operating activities to be reported on the statement of cash flows is _____. (Points : 5) 9. Question: (TCO F) One variation of the horizontal analysis is known as _____. (Points : 5) 10. Question: (TCO F) In a common-size balance sheet, the 100% figure is _____. (Points : 5) 11. Question: (TCO F) In vertical analysis, the base amount for studying salary and wages expense is generally _____. (Points : 5) 12. Question: (TCO F) A common measure of profitability is the _____. (Points : 5) 13. Question: (TCO F) Return-on-assets ratio is most closely related to _____. (Points : 5) 14. Question: (TCO G) To calculate the market value of a bond, we need to _____. (Points : 5) Page 2 1. Question: (TCO A) Below you will find selected information (in millions) from Coca-Cola Co.’s 2012 Annual Report: Required: 1. Using the information provided prepare a Balance Sheet. Separate the current assets from non-current assets and provide a total for each. Also separate the current liabilities from the non-current liabilities and provide a total for each. 2. Using the Balance Sheet from your answer above calculate; Current Ratio, Days in Inventory, Average Collection Period, Return on Assets Ratio, Debt to Total Assets and Return on common stockholders’ equity ratio. (Make sure to show all your work) (Points : 36) 3. Question: (TCO B) The following selected data was retrieved from the Wal-Mart, Inc. financial statements for the year ending January 31, 2013: Required:Using the information provided above: 1. Prepare a multiple-step income statement 2. Calculate the Profit Margin, and Gross profit rate for the company. Be sure to provide the formula you are using, show your calculations, and discuss your findings/results. (Points : 36) 4. Question: (TCO C) Please review the following real-world Hewlett Packard Statement of Cash flows and address the 2 questions below: Required: 1) Please calculate the percentage increase or decrease in cash for the operating, investing, and financing sections and explain the major reasons for the increase or decrease for each of these sections. 2) Please calculate the free cash flow for 2012 and explain the meaning of this ratio. (Points : 36) 5. Question: (TCO D) You are CFO of Goforit, Inc., a wholesale distribution company specializing in emerging technologies. Your CEO is a brilliant marketer, but relies on you to explain issues and choices in accounting and finance. She has heard from other members of a CEO organization to which she belongs that a company’s net income can vary widely depending on which accounting choices are made from the “GAAP menu.”…………(Points : 36) 6. Question: (TCO F) Please review the following real-world ratios for Johnson & Johnson and Pfizer for the year ended 2012 and address the 2 questions below…………….Required: 1) Please explain the meaning of each of the Pfizer ratios above. 2) Please state which company performed better for each ratio. (Points : 36) ACCT 504 Accounting and Finance, Managerial Use and Analysis Final Exam Set 3 Page 1 1. Question: (TCO A) Which one of the following is an advantage of corporations relative to partnerships and sole proprietorships? (Points : 5) 2. Question: (TCO A) When a corporation distributes a dividend, _____. (Points : 5) 3. Question: (TCOs A, B) Below is a partial list of account balances for Cerner Company: (Points : 5) 4. Question: (TCOs B, E) Using accrual accounting, expenses are recorded and reported only _____. (Points : 5) 5. Question: (TCO D) Three companies report the same cost of goods available for sale, but each employs a different inventory costing method. If the price of goods has increased during the period, then the company using _____. (Points : 5) 6. Question: (TCOs A, E) Equipment with a cost of $192,000 has an estimated salvage value of $18,000 and an estimated life of 4 years or 12,000 hours. It is to be depreciated by the straight-line method. What is the amount of depreciation for the first full year, during which the equipment was used 3,300 hours? (Points : 5) 7. Question: (TCOs D, G) Joyce Corporation issues 1,000 ten-year, 8%, $1,000 bonds dated January 1, 2007, at 102. The journal entry to record the issuance will show a _____. (Points : 5) 8. Question: (TCO C) Accounts receivable arising from sales to customers amounted to $80,000 and $70,000 at the beginning and end of the year, respectively. Income reported on the income statement for the year was $240,000. Exclusive of the effect of other adjustments, the cash flows from operating activities to be reported on the statement of cash flows is _____. (Points : 5) 9. Question: (TCO F) One variation of the horizontal analysis is known as _____. (Points : 5) 10. Question: (TCO F) Comparisons of data within a company are an example of the following comparative basis. (Points : 5) 11. Question: (TCO F) Which one of the following is not a characteristic generally evaluated in ratio analysis? (Points : 5) 12. Question: (TCO F) Short-term creditors are usually most interested in assessing _____. (Points : 5) 13. Question: (TCO F) Long-term creditors are usually most interested in evaluating _____. (Points : 5) 14. Question: (TCO G) To calculate the market value of a bond, we need to _____. (Points : 5) Page 2 1. Question: (TCO A) Below you will find selected information (in millions) from Coca-Cola Co.’s 2012 Annual Report:…………… Required:1. Using the information provided prepare a Balance Sheet. Separate the current assets from non-current assets and provide a total for each. Also separate the current liabilities from the non-current liabilities and provide a total for each. 2. Using the Balance Sheet from your answer above calculate; Current Ratio, Days in Inventory, Average Collection Period, Return on Assets Ratio, Debt to Total Assets and Return on common stockholders’ equity ratio. (Make sure to show all your work) (Points : 36) 2. Question: (TCO B) The following selected data was retrieved from the Wal-Mart, Inc. financial statements for the year ending January 31, 2013:………….. Required:Using the information provided above: 1. Prepare a multiple-step income statement2. Calculate the Profit Margin, and Gross profit rate for the company. Be sure to provide the formula you are using, show your calculations, and discuss your findings/results. (Points : 36) 3. Question: (TCO C) Please review the following real-world Hewlett Packard Statement of Cash flows and address the 2 questions below:…………. Required: 1) Please calculate the percentage increase or decrease in cash for the operating, investing, and financing sections and explain the major reasons for the increase or decrease for each of these sections. 2) Please calculate the free cash flow for 2012 and explain the meaning of this ratio. (Points : 36) 4. Question: (TCO D) You are CFO of Goforit, Inc., a wholesale distribution company specializing in emerging technologies. Your CEO is a brilliant marketer, but relies on you to explain issues and choices in accounting and finance. She has heard from other members of a CEO organization to which she belongs that a company’s net income can vary widely depending on which accounting choices are made from the “GAAP menu.” 5. Question: (TCO F) Please review the following real-world ratios for Johnson & Johnson and Pfizer for the year ended 2012 and address the 2 questions below……………. Required:1) Please explain the meaning of each of the Pfizer ratios above. 2) Please state which company performed better for each ratio. (Points : 36) ACCT 504 (Accounting and Finance, Managerial Use and Analysis) Final Exam Set 4 1. (TCO A) Which of the following is an advantage of the sole proprietorship relative to the corporate form of business organization? (Points : 5) 2. (TCO A) Dividends _____. (Points : 5) 3. (TCOs A, B) Below is a partial list of account balances for LBJ Company: Cash $15,000 Prepaid insurance 5,000 Accounts receivable 2,500 Accounts payable 3,000 Notes payable 6,000 Common stock 10,000 Dividends  500 Revenues 15,000 Expenses 13,000 What did LBJ Company show as total debits? (Points : 5) 4. (TCOs B, E) Why is the accrual basis of accounting preferred by GAAP? (Points : 5) 5. (TCO D) In a period of increasing prices, which inventory cost flow assumption will result in the highest amount of net income?(Points : 5) 6. (TCOs A, E) Equipment was purchased for $75,000 on January 1, 2011. Freight charges of $3,200 were incurred and there was a cost of $6,000 for installation. It is estimated the equipment will have a $12,000 salvage value at the end of its 5-year useful life. Depreciation expense for 2011 using the straight-line method will be _____. (Points : 5) 7. (TCO D,G) Payne Corporation issues 100 twenty-year, 6%, $1,000 bonds dated July 1, 2010, at 94. The journal entry to record the issuance will show a _____. (Points : 5) 8. (TCO C) Accounts receivable arising from sales to customers amounted to $80,000 and $100,000 at the beginning and end of the year, respectively. Income reported on the income statement for the year was $1,000,000. Exclusive of the effect of other adjustments, the cash flows from operating activities to be reported on the statement of cash flows is _____. (Points : 5) 9. (TCO F) If you are making comparisons within a company to detect changes in financial relationships and significant trends, you are performing what type of analysis? (Points : 5) 10. (TCO F) The formula for performing horizontal analysis is _____. (Points : 5) 11. (TCO F) Horizontal analysis is a technique for evaluating a series of financial statement data over a period of time _____.(Points : 5) 12. (TCO F) A common measure of liquidity is _____. (Points : 5) 13. (TCO F) Short-term creditors would be most interested in which of the following ratios? (Points : 5) 14. (TCO G) To calculate the market value of a bond, we need to _____. (Points : 5) 1. (TCO A) Use the following partial financial statement information below to calculate the liquidity and profitability ratios. This information can be used to correctly solve each of the ratios below. Average common shares outstanding 35,000 Current liabilities $25,000 Capital expenditures $20,000 Net income $50,000 Cash provided by operations $77,000 Net sales $100,000 Preferred stock dividends paid $30,000 Total liabilities $50,000 Current assets $20,000 Total assets $80,000 Instructions: Compute the following. a) Current ratio b) Working capital c) Earnings per share d) Debt-to-total-assets ratio e) Free cash flow 2. (TCO D) The Oxford Company has budgeted sales revenues as follows. Past experience indicates that 60% of the credit sales will be collected in the month of sale and the remaining 40% will be collected in the following month. Purchases of inventory are all on credit, with 60% paid in the month of purchase and 40% in the month following purchase. Budgeted inventory purchases are $260,000 in October, $180,000 in November, and $84,000 in December. Other budgeted cash receipts include (a) the sale of plant assets for $49,400 in November and (b) the sale of new common stock for $67,400 in December. Other budgeted cash disbursements include (a) operating expenses of $27,000 each month, (b) selling and administrative expenses of $50,000 each month, (c) dividends of $76,000 to be paid in November, and (d) purchase of equipment for $24,000 cash in December. The company has a cash balance of $40,000 at the beginning of December and wishes to maintain a minimum cash balance of $40,000 at the end of each month. An open line of credit is available at the bank and carries an annual interest rate of 12%. Assume that all borrowing is done on the first day of the month in which financing is needed and that all repayments are made on the last day of the month in which excess cash is available. Also assume that $14,000 of financing was obtained on November 1. Requirements: Use this information to prepare a schedule of expected cash payments for purchases of inventory for the months of November and December only. This question does not require creation of an entire cash budget so please only create the schedule that is asked for in the question because otherwise you will be wasting valuable time. 3. (TCOs B, E) The following items are taken from the financial statements of Lansing Company for 2010. 4. (TCO D) Your friend James has hired you to evaluate the following internal control procedures. 5. (TCOs D, E) Please prepare the following journal entries. Indicate which account should be debited with the abbreviation DR in front of the account name and which account should be credited with the abbreviation CR in front of the account name along with the dollar amount of the debit and credit. 6. (TCO C) Please indicate which section of the statement of cash flows should contain each of the following items and whether each item would result in an inflow or outflow of cash. The sections are Operating, Investing, and Financing.

2024 MGT311 Organizational Development Week 3 Assignment Employee Portfolio Motivation Action Plan Assignment Help

Employee Portfolio Motivation Action Plan You are a manager for Riordan Manufacturing 2023

Employee Portfolio: Motivation Action Plan You are a manager for Riordan Manufacturing. You recently administered a series of assessments to your three employees to give you a better understanding of their different traits. You have begun putting together an Employee Portfolio for each employee. Now you must use the information from the assessments to create a Motivational Plan. Resources: University of Phoenix Material: Employee Portfolio: Motivation Action Plan, Self Assessments from Week One and Week Two Individual Assignment Determine the motivational strategy or strategies that would likely be most appropriate for each of your three employees based on their individual characteristics, and complete the Motivational Action Plan for each employee. How will you leverage employee evaluations to motivate each of the three employees? Describe how the strategy selected connects to one or more of the motivational theories described in the text. Click the Assignment Files tab to submit your assignment.

2024 Modern Marketing Has Its Roots In All BUT Which Of The Following? Assignment Help

Question Question 1 Not yet answered Points out of 3 Flag question Question 2023

Question Question 1 Not yet answered Points out of 3 Flag question Question text Modern marketing has its roots in all BUT which of the following? Select one: A . statistics B . psychology C . anthropology D . sociology E . economics Question 2 Not yet answered Points out of 3 Flag question Question text The set of marketing variables a firm uses to achieve its desired sales performance is called the ________ . Select one: A . marketing mix B . promotion mix C . product mix D . facilitating function E . CRM Question 3 Not yet answered Points out of 3 Flag question Question text A(n) ________ is created when a customer and business have ongoing interactions through the sales of a product or service . Select one: A . marketing concept B . utility C . exchange function D . customer relationship E . facilitating function Question 4 Not yet answered Points out of 3 Flag question Question text A company’s process of creating value occurs ________ the selling process . Select one: A . only before and during B . before C . during D . after E . before, during, and after Question 5 Not yet answered Points out of 3 Flag question Question text Some fast-food restaurants offer tasty and convenient food that customers want at affordable prices, but in doing so they contribute to a national obesity epidemic and environmental problems . These fast-food restaurants overlook ________ . Select one: A . the production orientation B . the sales orientation C . social responsibility D . perceived needs E . the marketing concept Question 6 Not yet answered Points out of 3 Flag question Question text Which of the following marketing orientations focuses primarily on improving efficiencies? Select one: A . relationship orientation B . consumer orientation C . production orientation D . social responsibility orientation E . sales orientation Question 7 Not yet answered Points out of 3 Flag question Question text To be a part of a consumer market for a good or service, an individual must be a(n) ________ buyer of the good or service . Select one: A . actual or potential B . potential C . actual and repeat D . repeat E . actual Question 8 Not yet answered Points out of 3 Flag question Question text In the generally accepted stages of the business buying process, the step following the recognition of the organizational problem or need is the ________ . Select one: A . acquisition and analysis of proposals B . description of the characteristics of the item and quantity needed C . search for and qualification of potential sources D . performance feedback and evaluation E . determination of the characteristics of the item and quantity needed Question 9 Not yet answered Points out of 3 Flag question Question text A supplier with which of the following is able to exert the most power over a company? Select one: A . low prices B . many customers C . many competitors D . high prices E . few or no competitors Question 10 Not yet answered Points out of 3 Flag question Question text ________ are characteristics of human population that are used to identify markets . Select one: A . Demands B . Social movements C . Needs D . The Four Ps E . Demographics Question 11 Not yet answered Points out of 3 Flag question Question text The ________ environment includes factors that relate to the nature, quantity, and potential actions of a company’s competitors . Select one: A . cultural B . political C . competitive D . economic E . legal Question 12 Not yet answered Points out of 3 Flag question Question text By definition, the ________ environment focuses on scientific activities and innovations . Select one: A . competitive B . political C . technological D . cultural E . legal Question 13 Not yet answered Points out of 3 Flag question Question text Of the following, it is MOST important for a business objective to be ________ . Select one: A . motivational B . broad C . specific D . flexible E . aspirational Question 14 Not yet answered Points out of 3 Flag question Question text Which of the following strategies would a company be MOST likely to follow for a product classified as a dog in the BCG matrix? Select one: A . severing the product’s connection to a product in the star or question mark sector B . making a significant financial investment to take advantage of the market’s potential C . launching a national marketing campaign to support brand awareness D . reducing financial support of the product E . using revenue generated by the product to support question marks Question 15 Not yet answered Points out of 3 Flag question Question text Which of the following most accurately identifies a difference between a weakness and a threat in SWOT analysis? Select one: A . A company is more able to change a threat than a weakness . B . A company can more easily identify threats than weaknesses . C . A company can be more negatively affected by a threat than by a weakness . D . A company can be more negatively affected by a weakness than by a threat . E . A company is more able to change a weakness than a threat . Question 16 Not yet answered Points out of 3 Flag question Question text Decisions concerning the selection of a target market and the creation of a marketing mix are made primarily as part of the ________ component of the marketing planning process . Select one: A . marketing objectives B . resource allocation C . marketing strategies D . market monitoring E . marketing audit Question 17 Not yet answered Points out of 3 Flag question Question text When the makers of a line of ballpoint pens state they are in the communication equipment business, they are defining their mission too ________ . Select one: A . specifically B . realistically C . broadly D . narrowly E . futuristically Question 18 Not yet answered Points out of 3 Flag question Question text Harris, the marketing manager at a small sports retail chain, has conducted a marketing analysis . He has investigated the company’s internal resources and characteristics, as well as factors and trends in the competitive sports retail chain market . Which of the following has Harris completed? Select one: A . a marketing mix B . a portfolio analysis C . a balanced scorecard D . a SWOT analysis E . a marketing plan Question 19 Not yet answered Points out of 3 Flag question Question text Which of the following measures the impact of specific marketing activities on business performance? Select one: A . ROMI B . a marketing audit C . the BCG matrix D . an executive summary E . SWOT analysis Question 20 Not yet answered Points out of 3 Flag question Question text Think Ink is a growing company that sells a variety of inks for home and business printers . Management at Think Ink has decided to open a sales branch overseas to handle sales and distribution abroad . Think Ink is engaging in ________ . Select one: A . licensing B . joint ownership C . indirect exporting D . management contracting E . direct exporting Question 21 Not yet answered Points out of 3 Flag question Question text ________ is the outcome of cultures intermingling, sharing experiences, news, and commerce . Select one: A . Green marketing B . Social marketing C . Ethical marketing D . Globalization E . Sustainability Question 22 Not yet answered Points out of 3 Flag question Question text Through ________, a local firm purchases the right to use a company’s processes and brands in a service business . Select one: A . franchising B . contract manufacturing C . indirect exporting D . direct investment E . joint ownership Question 23 Not yet answered Points out of 3 Flag question Question text The method of entering a foreign market that presents the least amount of risk for a company is ________ . Select one: A . joint venturing B . direct investment C . contract manufacturing D . joint ownership E . exporting Question 24 Not yet answered Points out of 3 Flag question Question text Refer to the passage below to answer the following questions . Selman & Saks, a maker of men’s and women’s razors and electric hair trimmers, had little reason to become involved in the global arena . But after acquiring Wellman Enterprises, whose largest division engages in a licensing agreement with a German firm to produce women’s hosiery, managers at Selman & Saks wondered just whether a company-wide global focus would be more profitable after all . Managers at Selman & Saks studied Wellman’s licensing agreement in great detail . Though seeing first-hand the benefits Wellman found with the licensing agreement, managers decided that Selman & Saks would target the French market merely via exporting . With the assistance of a domestic export department, the Selman & Saks razors and hair trimmers entered France . For six months, sales were mediocre . But after that, sales suffered . Opinions varied among numerous managers as to the cause of the failure . “Who knows better the local market than people who live there?” was a comment heard throughout Selman & Saks . “Maybe we needed an alliance with a French firm, or a licensing agreement, before racing to get there . ” If Selman & Saks allowed a French company to produce and market razors and trimmers carrying the company’s brand in exchange for a royalty, Selman & Saks would be using which market entry strategy? Select one: A . franchising B . licensing C . contract manufacturing D . exporting E . joint ownership Question 25 Not yet answered Points out of 3 Flag question Question text The “triple bottom line” refers to a company’s ________, ________, and ________ . Select one: A . economic performance; sustainability; environmental impacts B . economic performance; environmental impacts; social impacts C . ethics; society; culture D . global performance; national performance; regional performance E . economic performance; cultural impacts; social impacts Question 26 Not yet answered Points out of 3 Flag question Question text A company could increase the perceived benefits of a product by ________ . Select one: A . adding a desirable new feature to the product without increasing the purchase price B . reducing the purchase price C . adding maintenance costs associated with owning the product D . removing the warranty offered with the product E . reducing the operating costs associated with the product Question 27 Not yet answered Points out of 3 Flag question Question text According to the time value of money, which of the following is true? Select one: A . Revenue collected by a company now is worth less than the same amount of revenue collected in the future . B . Small discounts offered for cash payment will result in less total revenue . C . Revenue collected by a company now is worth the same amount as revenue collected in the future . D . Revenue collected by a company now is worth more than the same amount of revenue collected in the future . E . Small discounts offered for up-front payment will result in less total revenue . Question 28 Not yet answered Points out of 3 Flag question Question text ________ is defined as the activities used to establish, develop, and maintain customer sales . Select one: A . Customer relationship management B . Customer retention C . Customer differentiation D . Customer satisfaction E . Data mining Question 29 Not yet answered Points out of 3 Flag question Question text Relationship marketing is also known as ________ . Select one: A . mass marketing B . viral advertising C . word-of-mouth advertising D . one-to-one marketing E . niche marketing Question 30 Not yet answered Points out of 3 Flag question Question text Refer to the scenario below to answer the following questions . Carol Veldt, owner of Seagull Terrace, watched her investment grow from a small, seaside motel to a thriving year-round resort in just a few years . Atop a bluff overlooking the Maine coast, Seagull Terrace had attracted thousands of visits during the summer months, but then faced a tremendous downturn in business during the winter months . “But, given the industry in the nearby towns, very little year-round competition, and our close proximity to Portland,” Carol added, “I couldn’t understand why seasonality had to hit Seagull Terrace so hard!” So Carol spent her first winter devising a new marketing plan . She put together a promotional package designed to attract business travelers year-round . Carol’s plan involved a seasonal promotional gimmick to be implemented from early winter to late spring-that would attract the same numbers as the large summer crowd . Her idea worked! During her second winter, Carol greeted numerous business travelers-both satisfied repeat guests as well as new guests who had been snagged by her promotional appeals . “We still have a long way to go,” Carol admitted . “Our delicatessen offers delicious entrees, but we’d like to expand that . We provide health club privileges off-site, but we’d like to eventually provide our own . These are goals I hope to achieve in a few years . Our first project, however, included a renovation of our guest rooms and I’m quite proud of the results . ” Carol then added, “Actually there are so many possibilities! With an indoor pool area, I will eventually offer weekend get-aways throughout winter . ” By offering a discount to visitors from early winter to late spring, Carol changed the ________ of a stay at Seagull Terrace . Select one: A . perceived benefits B . perceived costs C . secondary costs D . retail value E . actual benefits Question 31 Not yet answered Points out of 3 Flag question Question text After calculating the CLV of its customers, American Auto Supplies identified its most profitable customers and also found that a significant percentage of its customers are unprofitable . Which of the following actions would American Auto Supplies most likely take based on these findings? Select one: A . offer the highest level of customer service to its unprofitable customers B . encourage unprofitable customers to become product champions C . provide slightly lower levels of customer service to its most profitable customers D . fire its unprofitable customers E . discontinue discounts for all but its most profitable customers Question 32 Not yet answered Points out of 3 Flag question Question text ________ are people within a group who exert the greatest influence on the attitudes and behaviors of members of the group . Select one: A . Word-of-mouth marketers B . Reinforcers C . Social networkers D . Motivators E . Opinion leaders Question 33 Not yet answered Points out of 3 Flag question Question text A(n) ________ is a sense of truth that a person has about something . Select one: A . attitude B . perception C . belief D . norm E . motive Question 34 Not yet answered Points out of 3 Flag question Question text Which of the following would NOT be considered a situational influence on consumer decision making? Select one: A . time B . the purchase environment C . lifestyle D . the digital environment E . context Question 35 Not yet answered Points out of 3 Flag question Question text A buyer’s decisions are influenced by ________ such as culture, subculture, groups, gender roles, and family . Select one: A . personal characteristics B . perceptions C . social factors D . situational factors E . psychological factors Question 36 Not yet answered Points out of 3 Flag question Question text A ________ is a set of conditions that creates a drive to fulfill a need or want . Select one: A . motivation B . perception C . stimulus D . norm E . belief Question 37 Not yet answered Points out of 3 Flag question Question text After the purchase of a product, consumers will be either satisfied or dissatisfied and engage in ________ . Select one: A . information searches B . problem recognition C . evaluation of alternatives D . postpurchase evaluation E . product expectations Question 38 Not yet answered Points out of 3 Flag question Question text ________ involves the systematic tracking of competitive actions and plans . Select one: A . Competitive intelligence B . Customer intelligence C . Marketing information D . Marketing data E . Sales management Question 39 Not yet answered Points out of 3 Flag question Question text Qualitative research is best suited for gathering ________ information . Select one: A . descriptive B . exploratory C . quantitative D . explanatory E . causal Question 40 Not yet answered Points out of 3 Flag question Question text The two main types of samples used by researchers are ________ . Select one: A . probability and nonprobability B . pure and applied C . reliable and nonreliable D . census and non-census E . valid and invalid Question 41 Not yet answered Points out of 3 Flag question Question text ________ research is a marketing research design used to generate ideas in a new area of inquiry . Select one: A . Syndicated B . Exploratory C . Descriptive D . Explanatory E . Experimental Question 42 Not yet answered Points out of 3 Flag question Question text You want to observe how often consumers listen to music throughout their day and what different audio devices they use . You are also interested in how consumers store and access their own music collections . You should conduct ________ research . Select one: A . exploratory B . experimental C . survey D . secondary E . causal Question 43 Not yet answered Points out of 3 Flag question Question text What is the first step in the marketing research process? Select one: A . hiring an outside research specialist B . developing a marketing information system C . designing the research D . defining the problem E . conducting the research Question 44 Not yet answered Points out of 3 Flag question Question text ________ is information collected on a regular basis using standardized procedures and sold to multiple customers from a related industry . Select one: A . Experimental data B . Sampled data C . Primary data D . Pure research E . Syndicated research Question 45 Not yet answered Points out of 3 Flag question Question text Brand ________ is the power of a brand, through creation of a distinct image, to influence customer behavior . Select one: A . attitude B . positioning C . equity D . knowledge E . valuation Question 46 Not yet answered Points out of 3 Flag question Question text Whenever a company introduces a new product in a portfolio, there is a risk of ________, which occurs when sales of an existing brand decline as the firm’s current customers switch to the new product . Select one: A . disintermediation B . counterfeiting C . bundling D . brand inequity E . cannibalization Question 47 Not yet answered Points out of 3 Flag question Question text A manager of a Holiday Inn said, “We have power and value in the market and people are willing to pay for it . ” This manager is referring to ________ . Select one: A . brand equity B . brand alliances C . line extensions D . brand protection E . brand extensions Question 48 Not yet answered Points out of 3 Flag question Question text A company that wants to keep its customers from switching brands would be most likely to select a ________ strategy . Select one: A . licensing B . line extension C . co-branding D . brand extension E . multibranding Question 49 Not yet answered Points out of 3 Flag question Question text Customer loyalty, commitment, and equity are all factors that can build ________ . Select one: A . brand positioning B . brand knowledge C . brand personality D . brand equity E . brand alliances Question 50 Not yet answered Points out of 3 Flag question Question text Private label brands have almost completely replaced ________ . Select one: A . approach products B . specialty products C . national brands D . generic products E . avoidance products

2024 Discussion: What Is Strategic Marketing? Assignment Help

Marketing is pervasive It is a social process involving the activities that facilitate exchanges of 2023

Marketing is pervasive. It is a social process involving the activities that facilitate exchanges of goods and services among individuals and organizations.* *Reference: From Chapter 1 Take-Aways in Mullins, J., Walker, O., & Boyd, H. (2013). Marketing management: A strategic decision-making approach . (8th ed.) New York: McGraw-Hill Irwin. In this discussion, address the following: Analyze the above strategic marketing concept by applying it to a company that you made a recent purchase from.